Tote Bags	Polo Shirts	Conference Bags	Tee Shirts
Caps	Plastic Pens	Lanyards	Key Rings
USBs & Chargers	Metal Pens	Mugs, Cups	Stubbie Holders
Sunscreen, Lipbalm	Stress Balls & Toys	Drink Bottles	Compendiums
BBQ, Picnic, Blankets	Personal Umbrellas	Mouse Mats	Post-It Notes

Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

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The effectiveness of personalised items in targeting specific age groups

If you are looking for an effective means of enhancing your business brand name in a very diverse market condition, you must consider the use of personalised and customised marketing items as part of your promotional campaign. Customised items can be created based on the preference or trend in a certain consumer group.

Market diversity cannot be ignored. Businesses should consider the factors and variables that lead to their market's diversity. One of the most significant factors is age. Consumer response will vary greatly depending on the age group. Customised products can be used as a means to penetrate the all of the age groups present in the market.   

Personalised Item Research

Research was conducted by the Promotional Products Association International in 2009 to determine the effects of personalised products on the purchase activity of consumers belonging to a certain age group. The research involved customers of a shoe company coming from three distinct age groups including adolescence, middle age, and old age. A total of 560 subjects participated in the study. The shoe company involved developed a customised freebie for each group of consumers belonging to a certain demographic unit.

The researcher first conducted a survey regarding the purpose of the buyers from the different age groups. The results collected showed adolescent consumers preferred style and appearance, but middle aged buyers chose products based on function. Old aged customers had a preference for comfort. Each customised freebie was modelled based on the information collected by the researchers. The company distributed customised miniature shoes as promotional items. The miniature shoe for adolescent buyers was covered with intricate designs. The promo miniature freebie for middle aged buyers was a shoe fitted with pads and other functional materials. The promotional miniature shoe given to aged buyers was a soft, comfortable slip-on.

After the marketing campaign, the following results were collected:

Company Sales and Profit increased by 18% after providing promo freebies to each age group

Sneakers and Designer shoes sales figures increased by 24%

Leather and Heavy duty shoes sales figures increased by 16%

Comfort shoes sales figures increased by 13%

Promotional items create a positive impression in every age group and have a positive impact upon sales. Promo items like customised gifts and personalised merchandise allow businesses to establish specific exposure in the different market demographic units. Income and profit will greatly increase since it can be derived from different sources.  

Customised Products in an Extensive Company Development  Marketing Campaign

According to the data collected by the Advertising Specialty Institute in 2009, companies who can provide products and  services to a wider range of consumers can generate greater sales and income. This results in an extended source of revenue. Businesses have to consider the age, job, social status, and other factors involved with the consumers.