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PROMOTIONAL PRODUCTS THAT ADD VALUE

Tote Bags
Polo Shirts
Conference Bags
Tee Shirts
Caps
Plastic Pens
Lanyards
Key Rings
USBs & Chargers
Metal Pens
Mugs, Cups

Stubbie Holders
Sunscreen, Lipbalm
Stress Balls & Toys
Drink Bottles
Compendiums
BBQ, Picnic, Blankets
Personal Umbrellas
Mouse Mats

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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value



Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee. What makes us different is we say yes, always, no matter what you need... and we deliver on time or it’s free. Our staff are friendly and professional and even smile!....






 

 
PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

Does the use of promotional products create a market edge?

 

How can the use of promotional products create a market edge?

A market edge can be created by using promotional products to help you establish a sense of differentiation or to help expand coverage of a new company strategy. Competition within a normally competitive market is always extremely tight, and the smallest improvements over relevant competitors will often yield high yields in market switches. Promotional products can extoll a particular strategy you expect to use to get the market edge. For example, your company is able to effectively lower its cost structure and its prices in a market where price competition is significant. Then, you distribute promotional products to help extol this new strategy, including distributing promo key rings that advertise your company as the lowest cost provider of X product.

 

How can marketing products help you outshine competitors?

Innovative, thoughtful marketing products can often help your company outshine competitors. If your competitors have a tendency to use stale, regular marketing channels, your company can one-up them by creating and distributing thought provoking, innovative promotional products to effectively spread your brand’s name. This will more likely get people talking about your products in relation to your competitors, and will often sway people to your company out of pure curiosity.

What are some scenarios where corporate products can give your business an edge?

Some scenarios include viral campaigns that promote your innovative promotional products or traditional promotional products with edgy slogans, distribution of high value corporate products to high net worth clients to establish a stronger relationship, or even numerous promotional events where regular promotional products can be distributed to attendees to garner interest in your company’s new products.

 

What can you do if your competitors adjust to your marketing strategies with promotion products by imitating them?

As is often said, imitation is the sincerest form of flattery. Unfortunately for businesses, it creates opportunities for other businesses to compete at your business's level even if your product or marketing strategy is initially superior to theirs. To counter this, your marketing strategy leveraging promotion products should be immediately inimitable but hone in on your own company’s unique values and beliefs. This cannot be done if your only core company value is “lowest cost provider”. After all, any new company could eventually say the same thing if they could be profitable. This can be done if you have built your company on a set of traditional core values and strengths that are unique to your company’s situation, and your promotion products should tie into this strategy. Let’s say that your company was the first to bottle water from a particular tall mountain – you can distribute promotional compasses that say something to the effect of “ACME – showing you the real direction of pure water since <year>”.

 

Can the use of personal products ever directly impact market share?

Personal products can directly impact market share by attracting important, highly powerful clients. By attracting power player consumers to your company, you impact the overall market by skewing it towards your company.

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