PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Give your branded tradeshow gifts a twist with some clever packaging.
You have some basic choices with branded tradeshow gifts, and among them is exactly how they will be presented to the customer, when your event actually unfolds. The easy way is to pull the branded tradeshow gifts out of the box that came from the supplier, and simply hand them on to the customer. This may work, but also lacks the sort of panache that may put your branded tradeshow gifts and the business as a whole on a higher pedestal. It takes little additional effort to put your branded tradeshow gifts in some sort of a simple package, perhaps even a promo bag that itself could be a branded tradeshow gift in its own right. This extra touch will show that you are looking to do more with branded tradeshow gifts than just give stuff away for free and it will provide a much better overall impression.
Offer some branded tradeshow gifts on a raffle basis, on the hour, every hour.
If you want to maintain a customer's interest, in your branded tradeshow gifts, your event, and your business as a whole, you have to do more than just provide a venue and some cool stuff to give away. Originality, intrigue, and an underlying quality set of products will all serve to maintain a customer's attention, and you can achieve all of these things with progressive branded tradeshow gift giveaways. This may very well be in the form of a raffle, where winners are drawn at known increments, and receive an assortment of quality branded tradeshow gifts as prizes. This keeps people interested in both the branded tradeshow gifts themselves and the process, and you can use the pageantry of branded tradeshow gift giveaways to make some solid promotional pitches for your products and your business, making the process even better.
Plan your release of branded tradeshow gifts like your boss was scrutinizing the results.
You may have great ideas for branded tradeshow gifts and others may agree with your assessment of the merit of the branded tradeshow gifts you choose. If you are the owner or leader of your company, this is to be expected, since the buck basically stops with you. You also may not be as likely to get an honest opinion about the branded tradeshow gifts you are considering, so it is important to be able to adequately test your own ideas. One way is to get opinions about branded tradeshow gifts from your peers, who will be much more honest and less likely to simply agree with you. Another way is to give a staff member the creative license to openly criticize any perceived deficiencies in your branded tradeshow gift ideas, and arrive at some honest feedback that way. Either way, the result is a more scrutinized decision.
Offer a progression of branded tradeshow gifts as customers move through the funnel.
Many businesses (and especially those that are online-based) feature some sort of product funnel system, in which customers make progressively larger commitments as they move through the system. Using branded tradeshow gifts as companions to a product funnel can offer a progressive series of incentives to help customers make progressively bigger decisions. Considering that many businesses use discounts or guarantees to help customers through product funnels, simple branded tradeshow gifts may be a cost effective alternative to consider. If this sounds appealing, keep in mind that branded tradeshow gifts should be those that can be readily offered to online customers. Also, as the stakes increase, so too should the quality of branded tradeshow gifts, so try to map this out strategically ahead of time.
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