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PROMOTIONAL PRODUCTS THAT ADD VALUE

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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value



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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

Will offering printed conference items really improve your company bottom line?

This question is a timely reminder that behind any assortment of printed conference items that you might offer is an underlying business purpose that needs to be addressed. In short, if printed conference items are not doing something to stimulate sales, then they start to have a questionable value. You can offer the biggest, the best, or brightest printed conference items that you can think of, but they must have a positive impact, and one that exceeds just making the customer don a smile. After all, pleasing the customer is an important part of offering printed conference items, but there are limits to this too. Happy "customers" are by definition those people who have somehow conferred a benefit to your business, so be wary of the fine line between a prospect and a true customer when ranking the value of printed conference item offerings.

Some printed conference items are of the consumable variety and that can be good.

Some businesses see printed conference items as just those tangible products that can be used to persuade customers to see value in the business, and this USUALLY means promo products of some sort or another. This, however, doesn't have to be the case since it is printed conference items that are the real focus here. By definition, printed conference items are any that can be used at an event to somehow better your business. In this light, might not food or beverages that you provide be somehow considered printed conference items? These consumable types of printed conference items may not be the sort that customers take home with them, but they can still leave a lasting and positive impression, and that alone can give these sorts of printed conference items a true value that will benefit you.

When do customers take things too far with requesting printed conference items?

There is a timeless adage that suggests the customer is always right, and some customers at your events may take this to mean they have the right to ask for a lot and offer nothing in return. You know that not every attendee at your event will become a customer, but you also don't want people to walk over you, for example by asking for all of the printed conference items you have to offer. This is not necessarily an unreasonable request, but printed conference items cost money, and not all of the printed conference items you may be offering will be intended for all who attend your events. If a customer seems unusually pushy about printed conference items, then it is very likely that this is their purpose for being there, and at some point it may be relevant to ask them to either make a purchase or just leave.

When customers ask for printed conference items, what is the next step?

Some customers at business events will be very forward and will ask about free items like printed conference items. This isn't necessarily a bad thing, even though most people will take what printed conference items are offered to them, rather than asking. What you need to do to channel this "forward" type of behavior is to insist that people who ask about printed conference items be willing to sit down with a member of your sales team to discuss printed conference items as well as the products you sell. In short, you are making the subtle point that if someone is forward enough to ask for free stuff like printed conference items, then you should have the right to be forward enough to ask them to buy something. This is inherently fair, and will also channel interests in printed conference items into more profitable interests.

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