PROMOTIONAL PRODUCTS THAT
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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Offer tiered releases of printed tradeshow giveaways to gain maximum exposure.
One of the best ways to get the most from printed tradeshow giveaways is to offer several types at a particular event. Studies show clearly that no one choice among printed tradeshow giveaways is going to please everyone, so diversity is definitely a worthwhile consideration, even if it represents more cost to you as a business. The next question is 'How do you choose to release the printed tradeshow giveaways you do choose?', and this is where things can get interesting from an event planning standpoint. Offering all of your printed tradeshow giveaways at one place and at one time may give your customers the most choices, but it also minimizes your points of contact with them. Consider instead offering progressive releases of printed tradeshow giveaways, which will tend to bring customers back to you on more than one occasion.
Offering good printed tradeshow giveaways may mean attending a few conferences.
When you are in the event business (and by that it means you periodically host events to showcase your business), the bar is raised for the printed tradeshow giveaways you may offer to customers. This is more than a simple office visit, where a jar of company pens may await the customer. This is a formal event, where the expectations and the stakes are higher, and your printed tradeshow giveaways will be also under more scrutiny. In these cases, are you willing to throw caution to the wind, or do you want to be as prepared with your printed tradeshow giveaways as possible? The latter is clearly the better choice, so why not check out some other conferences to see what types of printed tradeshow giveaways might be best for you to use? It's good to be original, but sometimes imitation is the best way to reach the customers you seek.
As batches of printed tradeshow giveaways change, do your best to keep them separate.
If you are an event-oriented business, then it is likely that you will have multiple "runs" of the printed tradeshow giveaways that will help make your events a success. By "runs", we are basically talking about individual orders from a supplier, and this can sometimes create confusion about which printed tradeshow giveaways were ordered when. This is a moot point, if the supplier and the printed tradeshow giveaways are identical from one order to the next, because the items ordered will likely be identical to each other. This is not always the case, and the last thing you want to happen is to have customers asking why some printed tradeshow giveaways like pens are not the same. Believe it or not, people will ask such questions about printed tradeshow giveaways, and all it does is distract from their real purpose, which is to promote your business.
Are yo going to use up old printed tradeshow giveaways or move to new ones?
Some printed tradeshow giveaways are naturally in higher demand than others, and a common result from many business events is that there are leftover quantities of one printed tradeshow giveaway or another. The question then arises, 'Is it acceptable to use "old " printed tradeshow giveaways, or is it best to simply order new ones for the next event where they will be used. This can sometimes be a very easy issue to address, and especially so if no real changes have been made to the printed tradeshow giveaways in question. In short, if you paid for these printed tradeshow giveaways, then why not use them up, to be as cost efficient as possible? If something has changed (such as a logo or slogan), then the same re-use of printed tradeshow giveaways becomes a riskier strategy and is less transparent to the customer, who invariably will notice the differences.
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