PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
How much lead time do you need to order promotional expo items for your event?
You might have a good plan in place for promotional expo items for your next business event, but sometimes things can change, and it is very common for some promotional expo items to need to be ordered at the last minute. This typifies the nuances of business event planning, and it is something you need to be prepared for, so you had better be familiar with the lead time needed for different promotional expo items, as well as with respect to the types of customization you may desire. It is one thing to order a case of pens, and yet another to design and request custom pens, in the world of promotional expo items, so plan accordingly and don't expect last minute miracles. You will find that the time frames you expect for many promotional expo items to be very favorable, but you also want to be reasonable with these expectations.
Will customers actually tell you what promotional expo items they want to see offered?
You might have a cynical view on asking customers about what promotional expo items they'd like to see at your next event. After all, if you ask, they'll simply cite the best and most expensive promotional expo items you might provide, costing you a fortune to accommodate. Right? You might be surprised at the true response you get, especially if you format your promotional expo item request the right way. Instead of putting out a menu of promotional expo item options from which customers might choose, instead try to gauge a response for each one you're considering, and choose the right mix of "customer favorites" and those promotional expo items that are also cost effective for your business. Your customers don't want you out of business any more than you do, so give them a chance and trust their opinions!
Identify the perfect promotional expo items by surveying your customer base.
The million dollar question for business events concerns the right array of promotional expo items to offer and there is often little basis for how to answer it, using general business acumen as a guide. After all, the past may not represent the future, in terms of customer response to promotional expo items, and you have a lot at stake with the promotional expo items you put forth. One simple way to ascertain the pulse of your customers, with respect to promotional expo items, is to just ask them. Once you are on track to having an attendance list for your event, you can start sending out correspondence that will help prepare attendees for your event. A part of this thread can be inquiries that will help you identify the promotional expo items that will be of the most value to your customers and why. Every little bit helps.
Unlocking the full potential of marketing with promotional expo items
Some businesses are under the impression they need to spend a lot of money in order to establish their brand, this is not the case since promotional expo items offer massive opportunities for small and medium businesses. During events such as a trade show or expo business must consider offering promotional expo items to their prospective clients to help make them become aware of the brand. While the benefits of giving the promotional expo items away immediately the long term return on investment can become very significant. Examples of effective promotional expo items include pens, coffee mugs, umbrellas are just some examples. What gives these items the power is that they are used long after the event is over. Each and every time a consumer uses these items they will recall the company that gave it to them and what that business has to offer.