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PROMOTIONAL PRODUCTS THAT ADD VALUE

Tote Bags
Polo Shirts
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Tee Shirts
Caps
Plastic Pens
Lanyards
Key Rings
USBs & Chargers
Metal Pens
Mugs, Cups

Stubbie Holders
Sunscreen, Lipbalm
Stress Balls & Toys
Drink Bottles
Compendiums
BBQ, Picnic, Blankets
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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value



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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

Cost per Impression Analysis of Promotional Products and Its Positive Effect on the Marketing Campaign

 

If the cost per impression of promotional products is very low,it makes it a viable marketing tool. This means the marketing tool was able to create a significant market impression despite the low monetary investments by businesses. In 2004, research conducted by Georgia Southern University showed how a business was able to increase sales and profit every year by investing in promotional products.

The Promo Item Profit Experiment

A local business that had been in existence for five years participated in the study. The business previously abandoned a marketing campaign involving the use of promotional media materials including commercials, advertisements, and billboards. The research compared the market impression and recognition established from the use of promotional items and media advertisements.

 

Two years prior to distribution of the promotional products, this data was derived from using Social Media as the Main Marketing Tool: 

  • 15% increase in sales and profit after a year of using advertisements in media
  • 22% increase in sales and profit after two years of using advertisements in media

Business Data derived from using Promotional Items as the Main Marketing Tool:

  • 10% increase in sales after one year of distributing promotional items and promotional gifts
  • 20% increase in sales after two years of distributing promotional items and promotional gifts

 

Cost per Impression Summary

The data showed that using promotional merchandise and media advertisements after two years only produced a difference of 22% in sales and profit. The increase in sales does not have any significant difference despite the great monetary investment placed on media advertising. The two marketing items almost produced similar results despite the low monetary investment in the promotional items. The low cost per impression of the promotional items would help conserve company resources while promoting long term growth.   

The Effects of Promotional Items with Low Cost Impression on Company Efficiency and Growth

Efficient handling of company resources is crucial to its growth and development. Promotional items allow companies to make minimal investments while gaining considerable returns. This is a very efficient marketing strategy. A 2003 research study conducted by LSU business groups investigated the effects of using promotional items on company growth.

Promo Item Effect on Company Growth Set-up

The determinant for growth was the monetary gains of a company after six months. Two medium sized companies with similar company and market factors and variables participated in the study. Each company used a different market approach to gain consumer recognition. Company A primarily utilised promotional items. Company B relied on traditional marketing tools including fliers, coupons, and ads. Company B invested more money on the marketing campaign than Company A.

 

Data collected after six months:

  • Company A spent approximately $12,000 on promotional pens, custom branded calendars ,and papers with company logo.

     Other company expenses amounted to $20,000.     

     Total company income amounted to $300,000.

     Total net income amounted to $268,000.

  • Company B spent approximately $50,000 on traditional marketing tools including radio and television advertisements and commercials

     Other company expenses reached $25,000

     Total company income reached $330,000

     Total net income amounted to $255,000

 

  • Company A earned 13,000 dollars more than company B.
The data shows how low cost promotional items provide considerable returns compared to strategies used based on traditional marketing. High priced marketing tools pose a danger of imposing significant deductions on sales and profit. Properly managing resources is the key to maximising income. Therefore, businesses should not always rely on high priced options due to unexpected market impressions. Promotional merchandise and promotional gifts like customised CDs/DVDs, custom branded bags, and personalised gift boxes used as marketing tools can create market awareness and long lasting impressions for your business. 

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