PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee.
What makes us different is we say yes, always, no matter what you
need... and we deliver on time or it’s free. Our staff are friendly and
professional and even smile!....
PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
If you don't expect personalised t-shirts to be worn right away, package them somehow.
A common mistake made with personalised t-shirts is that they are handed loosely to customers, even if it is not practical for the recipient to instantly put the shirt on. While the personalised t-shirts may have value, they then create a logistical challenge (i.e. another thing to have to carry around). A great way to avoid this, such as what you would commonly see at a trade show, is to offer personalised t-shirts and perhaps other promo items too in a tote bag of some sort. These bags don't need to be fancy, but they will offer a great way to transport personalised t-shirts without the recipient needing to wonder what they should do with this new item in their possession. This is an aspect of offering promo t-shirts that often goes unnoticed, but is one of which you should be aware.
The sooner a customer can wear your personalised t-shirts, the better.
It is common for personalised t-shirts to arrive to you in large boxes, and this often means that the personalised t-shirts will be folded, or otherwise wrinkled in a manner that will render them less easy to wear. This can be a disadvantage for you, because the more opportunities your promo t-shirt recipients have to think twice about wearing your promo t-shirts, the less likely it is that they will ever wear them. Promo t-shirts that are wadded or folded into barely recognizable bundles will not be seen as wearable, and that dramatically reduces their effectiveness. If you actually want your personalised t-shirts to be worn, and worn quickly, it is a good idea to perform a bulk wash of the promo t-shirts you get, so they can be offered flat and in a ready to wear format more pleasing to your customers.
Make personalised t-shirts more of an exclusive offering to give them more value.
If you elect to offer personalised t-shirts to everyone who wants them, it can help you play the numbers game, but it may also diminish the perceived value of the shirts. When personalised t-shirts are seen as having less value, they do not get worn, and this does nothing to really help your business. When you instead offer personalised t-shirts as a goal (i.e. something a recipient will receive once they've done something), then they are instantly moved to a higher quality plateau. Because a customer has to do something (even if it's the simplest of actions) to earn a personalised t-shirt, it will be seen as a more exclusive and higher value item. You may end up distributing a similar quantity of shirts by doing this, and the ones you do ned out there will give you a lot more benefits in return.
Keep your verbiage on personalised t-shirts to a minimum.
One mistake made when designing personalised t-shirts is to try and put too much information on them. They are not walking billboards, unlike what may be thought of personalised t-shirts by some. Understand that the value in personalised t-shirts is twofold. First, the person receiving the personalised t-shirt will see value in the fact that you gave them something for free. Second, the personalised t-shirts ideally share a message that other people will see when they encounter the person wearing the shirt. It is for this second benefit that your brevity is important, because your promo t-shirts may have the attention of passers by for about 5 seconds, before they shift attention to something or someone else. If they can't read the contents of your personalised t-shirts in that time, they'll lose interest.
Black
Blue
Green
Grey
Orange
Pink
Purple
Red
White
Yellow
Freecall 1800 674 722
