PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee.
What makes us different is we say yes, always, no matter what you
need... and we deliver on time or it’s free. Our staff are friendly and
professional and even smile!....
PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
There's a trade-off between price and quality in the development of a Promotional Gifts Canberra.
There is a trade-off between price and quality at the basic level for a Promotional Gifts Canberra. Adding features to a Promotional Gifts Canberra can cost money, but this can be recovered as profit in sales. However, the relationship is not that simple. Each Promotional Gifts Canberra should also have zero defects. But the price of a Promotional Gifts Canberra should not be solely dependent on costs, but also on the customer evaluation of the Promotional Gifts Canberra. Of course, some aspects of quality of the Promotional Gifts Canberra can increase this evaluation; whilst others will not do so. The balance between quality and cost of a Promotional Gifts Canberra should be considered in the context of profit that can be made from the final product, level of sales achieved due to the Promotional Gifts Canberra, and organisational positioning. It is not an easy equation but it is vital in an integrated Promotional Gifts Canberra campaign.
The price / quality strategies of a Promotional Gifts Canberra.
Low price plus Low Quality equals Economy strategy; Low Price plus High Quality equals Super Value strategy (short term penetration); High Price plus Low Quality equals Exploitation strategy (short-term skimming); High Price plus High Quality equals Premium Strategy. The price and quality strategy of a Promotional Gifts Canberra links the Promotional Gifts Canberra price to its quality. The quality of a Promotional Gifts Canberra is a very difficult characteristic to measure. However, other elements of the marketing mix add to the quality of the Promotional Gifts Canberra value. It is useful to remember that the quality of a Promotional Gifts Canberra is remembered long after the cost per unit is forgotten.
Premium strategy povides quality Promotional Gifts Canberra in exchange for favourable positioning and product promotion.
A premium Promotional Gifts Canberra strategy, comes at a high price, but gives a good Promotional Gifts Canberra in exchange for favourable positioning and promotion of the end product/s. It is fair to customers, and, more importantly, customers see the high-end Promotional Gifts Canberra gift as fair. A high-end Promotional Gifts Canberra could include food bought from Coles, or designer clothes from Myer, a Mercedes car or a complimentary hospitality ticket to the opening ceremony of the 2012 London Olympic Games. We should remember that customers who receive consumer goods as a Promotional Gifts Canberra are often amateurs. They do not really know how to judge the value of a Promotional Gifts Canberra. They build up a perception of the value of a Promotional Gifts Canberra, and sometimes use the price of a Promotional Gifts Canberra to help establish levels of qualityof the Promotional Gifts Canberra and the end product.
An industrial buyer has more knowledge of the technical characteristics of a Promotional Gifts Canberra.
An industrial buyer has more knowledge of the technical characteristics of a Promotional Gifts Canberra. In many cases, tight specifications on the performance of a Promotional Gifts Canberra are used for buying in this area. But not all of an industry's Promotional Gifts Canberra offerings are professionally assessed, although no one should underestimate the ability of customers to assess the value of a Promotional Gifts Canberra. Nevertheless, sometimes the benefits of a Promotional Gifts Canberra need to be presented in a way that will help the recipient to make a buying decision. Remember, marketing with a Promotional Gifts Canberra is about making it easier for the customer to say yes.