PROMOTIONAL PRODUCTS THAT ADD VALUE

Tote Bags	Polo Shirts	Conference Bags	Tee Shirts
Caps	Plastic Pens	Lanyards	Key Rings
USBs & Chargers	Metal Pens	Mugs, Cups	Stubbie Holders
Sunscreen, Lipbalm	Stress Balls & Toys	Drink Bottles	Compendiums
BBQ, Picnic, Blankets	Personal Umbrellas	Mouse Mats	Post-It Notes

Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee. What makes us different is we say yes, always, no matter what you need... and we deliver on time or it’s free. Our staff are friendly and professional and even smile!....

 

 
PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
 

At least two ways of creating demand are achievable with the Corporate Product Sydney.

When considering promoting with a Corporate Product Sydney, it can result in two ways of creating demand. First, products can be demanded by consumers after the receipt and use of a Corporate Product Sydney. The recipient of a Corporate Product Sydney will approach suppliers and pull the product through the distribution chain. The alternative is the traditional selling of products to distributors. The distributor would be given a Corporate Product Sydney incentive so that product to be sold would be placed in the most advantageous position to be seen by customers, thus pushing products towards customers, who could also be given a Corporate Product Sydney incentive to purchase the product.

Pull strategy employs a heavy use of advertising and promotion with a Corporate Product Sydney.

The pull strategy used by many companies, is a strategy which employs heavy use of advertising and promotion with a Corporate Product Sydney encouraging consumers to demand the product. This strategy combined with the distribution of a Corporate Product Sydney can be particularly successful when applied to goods which are sold through supermarkets or newsagents, etc. Increasingly, new magazine launches are using a pull strategy with a Corporate Product Sydney. This especially true for magazines of a specific nature; such as, Do-It-Yourself or Sewing and Knitting magazines. This strategy used for magazines means heavy advertising with a Corporate Product Sydney incentive encouraging consumers to insist that their local newsagent stocks that particular magazine for their purchase.

The 1992 children's lolly Corporate Product Sydney is a good example of the pull strategy.

In 1992 the pull strategy with a Corporate Product Sydney was used for a childrens lolly, called push pops. These were advertised heavily and samples distributed as a Corporate Product Sydney. The the childrens interest was generally aroused by the Corporate Product Sydney. Subsequent demand was so heavy that retailer demand on wholesalers soon made supplies run out in many areas. The manufacturers did not sustain the initial heavy advertising or the Corporate Product Sydney campaign which could have kept the demand high for a longer period. The manufacturers response time to channel demand was not quick enough to meet the initial interest. With time, and the re-introduction of the Corporate Product Sydney, stocks of push pops became plentiful in shops, but the interest in the product had by then been substantially reduced.

A Corporate Product Sydney push strategy works in the opposite direction of a pull strategy

A Corporate Product Sydney push strategy works in the opposite direction to that of a pull strategy with a Corporate Product Sydney. The push from the producer with a Corporate Product Sydney incentive to the distribution channel members and then to the customer with a Corporate Product Sydney incentive increases demand for products. Instead of aiming heavy advertising and promotional campaigns with a Corporate Product Sydney directly at the customer, the producer specifically aims people and organisations selling the product by giving a Corporate Product Sydney incentive, to final consumers who will also be recipients of a Corporate Product Sydney incentive. It is difficult to measure the effect of either the push or pull strategy or to see how efficient they are. Producers of goods and services dont want to take chances and run both strategies simultaneously in order that they can reinforce any effect one or the other may be having.