PROMOTIONAL PRODUCTS THAT ADD VALUE

Tote Bags	Polo Shirts	Conference Bags	Tee Shirts
Caps	Plastic Pens	Lanyards	Key Rings
USBs & Chargers	Metal Pens	Mugs, Cups	Stubbie Holders
Sunscreen, Lipbalm	Stress Balls & Toys	Drink Bottles	Compendiums
BBQ, Picnic, Blankets	Personal Umbrellas	Mouse Mats	Post-It Notes

Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee. What makes us different is we say yes, always, no matter what you need... and we deliver on time or it’s free. Our staff are friendly and professional and even smile!....

 

 
PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
 

The Promotional Product Sydney Conviction Model combines the concepts of all the other models.

Construction of the Conviction Model for a Promotional Product Sydney involves putting the concepts of the AIDA, Lavidge and Steiner and DAGMAR (Defining Advertising Goals for Measured Advertising Results) models in a table. The top line represents the AIDA model. The middle section represents the six stages of the Lavidge and Steiner model. The bottom line shows the four steps described in the DAGMAR model. Other models can also be fitted into this progression of Promotional Product Sydney analysis. The measurement of Promotional Product Sydney effectiveness requires clear statements of the Promotional Product Sydney objective within a specific context. At the pre-transactional stage the Promotional Product Sydney fulfils the need of the customer to get information; eg., announcing a new product, explaining product features, describing available services, suggesting new uses, and informing of a price change. Here, potential customers would probably be at the awareness or interest stage of the AIDA model.

The Promotional Product Sydney achieves its goal by motivating desire.

After a Promotional Product Sydney has been given to a customer, the transaction might not be an actual purchase. It could be just the agreement to accept a sales call. This means the Promotional Product Sydney has achieved the first step in what it set out to achieve: some sense of product desire. This stage then has to be extended into action. Next, persuasion has to be achieved by the high-end Promotional Product Sydney. This persuasive gift enhances the company image, changes the perceptions associated with the product or service and builds brand loyalty. The logo, slogan and any additional information shown on the Promotional Product Sydney can motivate the purchase decision or encourage a brand switch.

The Promotional Product Sydney confirms customer reinforcement has been achieved.

During the post-transactional period the need is obviously for reinforcement and reminders; again by giving away a Promotional Product Sydney. The Promotional Product Sydney can be considered to have met its objectives. This could mean reassurance that the right strategy was used by the company. On the customer's side it means that the customers purchase was right as the Promotional Product Sydney maintained a top-of-mind awareness for the recipient. The recipient may also have made encouraging recommendations to friends who may have seen the Promotional Product Sydney in use by the recipient. Within these objectives, it is essential the goals for the Promotional Product Sydney be set and recorded so results can be accurately measured and evaluated; as is a major step in the DAGMAR process. This forms part of the feedback function for a Promotional Product Sydney in the Conviction Model.

Product roll-outs usually will include Promotional Products Sydney to give at trade shows.

In an informal survey conducted by the PPAI, trade association Promotional Products Sydney were the media option cited the most by respondents as a way to introduce new products to relevant target audiences. In fact and among both large and small companies, 7 out of 10 noted that they included trade media (direct mail, trade shows, industrial publications etc. ) in their product roll-out budget. Moreover, respondents noted that Promotional Products Sydney were the most cited items used to support product roll outs at industry trade shows. In other words, the major reason you see Promotional Products Sydney at every trade show event is because they work.