Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Do promotional products have the ability to increase consumer response?
How can promotional products elicit responses from customers?
Promotional products can elicit responses from customers by allowing said customers to experience a thought provoking or emotional internal response. When an internal or intrinsic response is initiated within the prospective customer, the customer is engaged and will immediately remember your product and brand. Once this response mechanism has been triggered, the positive benefits of your product can sink fully into the customer's memory, and the "aura" of your product is retained with the customer for both the short term and longer term memory.
How do I determine what are the best responses to obtain when using promotional items?
The best responses to receive are those that encourage future sales, future growth, and popularity of your product with a particular demographic. Not all promotional products will elicit the same responses. Some target customers respond better to feelings of happiness, contentment, and peace. Others from a different market segment might respond more positively when driven by traditionally negative emotions or feelings like anger, over competitiveness, or arrogance. To determine the appropriate response for your promotional product, you must do a fair amount of personality analysis on your key customers. By understanding what emotional criteria your customers respond to in the most positive way, you can leverage these emotions to increase potential sales from emotionally charged customers.
How can promotional gifts elicit an ecstatic or highly enthusiastic response?
There are never any guarantees in controlling peoples’ emotions on a vast scale. Some promotional products, if correctly selected and distributed, can be expected to drive certain positive emotions within the recipients. This largely depends on the demographic. Demographics that are more susceptible to extreme reactions will benefit more from promotional products and react more emotionally. The toys that come with a McDonald’s Happy Meal are a great example. Even though the demographic is one that is more likely to enjoy euphoric emotions easily, the toys do enough to make the entire experience extremely pleasurable. This experience can be brought to adults via promotional products. Even the most cynical adult can be won over with the right product. A great way to do this is to elicit the child like emotion by making him or her feel the same joy that a child does upon opening presents. Give the customer a cool, fun gadget with your logo on it, and watch the excitement light their face up!
How can my business best use the customer responses received with regards to promotional merchandise?
Customer responses and reactions are one of the best ways to assess the effectiveness of a promotional product. Using surveys and screen tests are extremely useful ways to try and understand how your promo product is being received by people within a certain demographic. This type of experimentation is useful for many reasons. Not only are these experiments handy for understanding how your promotional product entices reactions with students, but they can also allow you to get a better feel for the preferences of your prime customers.