PROMOTIONAL PRODUCTS THAT ADD VALUE

Tote Bags	Polo Shirts	Conference Bags	Tee Shirts
Caps	Plastic Pens	Lanyards	Key Rings
USBs & Chargers	Metal Pens	Mugs, Cups	Stubbie Holders
Sunscreen, Lipbalm	Stress Balls & Toys	Drink Bottles	Compendiums
BBQ, Picnic, Blankets	Personal Umbrellas	Mouse Mats	Post-It Notes

Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee. What makes us different is we say yes, always, no matter what you need... and we deliver on time or it’s free. Our staff are friendly and professional and even smile!....

PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

In spite of the economic recession, why are promotional products still a viable marketing tool?

How can promotional products be more cost effective than other types of marketing?

Promotional products are usually more cost effective than other types of marketing. They are more efficient for accurate marketing by the size of the target audience. For example, a small company that has a very small, targeted demographic will only be able to attract the needed attention of a few people through media and other forms of traditional marketing, mainly because:

a) the company is unlikely to have a hoard of cash for traditional media mass marketing, and could only afford a few ads that are

unlikely to be sufficiently seen by the right demographic, and

b) the company is wasting it’s resources when it should be focused on trying to cover a core base of loyal customers via

targeted marketing mechanisms.

When you consider the expected sales per cost of promotional items at a per-product level, you will find that promotional products when distributed correctly are generally much more cost effective overall for companies .

How can I measure the cost effectiveness of promo products in marketing?

The best way to measure cost effectiveness is to look closely at the events and specific customers to which you distributed your promotional items, and try and identify the sales success ratio per individual promotional product. To do this, first identify where and to whom you gave out the promotional products. Keep a close tally of this, and compute the amount of money you invested per promotional product for each distribution area. Next, when ringing new sales, ask each new customer where they first heard about the company and the product in question, how they feel about any promotional products given to them, and other relevant questions.

Finally, calculate the number of sales where the individual had acknowledged that they had received a promotional item. Calculate the cost of the promotional items distributed. Divide the amount of revenue brought in by these new customers by the cost of the promotional products used to bring the customers in. Compare that ratio to ratios performed with other marketing mediums. This should help determine the cost effectiveness of promotional products for your company.

How can marketing items take advantage of a bad economic climate?

A bad economic climate can often be a good time to use promotional products. First, individuals are less likely to inherently buy products and services during a recession if they can avoid it, and any sort of free product or gift is seen as even more valuable than before. If you can give out promotional products with a high usability factor, consumers will find them very useful in their daily lives. You will stand out to those same consumers and will have helped improve your brand loyalty.

How do long term benefits play into the advantage of promotion items during a recession?

A recession implies a period where people are more sceptical of buying things from standard companies to keep their respective spending budgets low. By providing promotional gifts with long term usability potential, you can allow your promotional products to take the place of other regularly purchased products within a person’s home. You increase the retention period of your brand with that same person or household.

How can a corporate item strategy adjust to handle a recession?

First, switch to more cost effective promotional products as soon as possible to continue to market to people in a more economically efficient manner. Next, it’s smart to refocus your efforts on retaining existing customers instead of trying to appeal to new ones. Corporate items can be useful here. Even during periods of low sales, existing customers, who see that your company cares about them as individual consumers, will be much more likely to continue buying your products during and after the recession.