PROMOTIONAL PRODUCTS THAT ADD VALUE

Tote Bags	Polo Shirts	Conference Bags	Tee Shirts
Caps	Plastic Pens	Lanyards	Key Rings
USBs & Chargers	Metal Pens	Mugs, Cups	Stubbie Holders
Sunscreen, Lipbalm	Stress Balls & Toys	Drink Bottles	Compendiums
BBQ, Picnic, Blankets	Personal Umbrellas	Mouse Mats	Post-It Notes

Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee. What makes us different is we say yes, always, no matter what you need... and we deliver on time or it’s free. Our staff are friendly and professional and even smile!....

PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

How do you create the perfect promotional item?

Should I create a promotional item internally rather than hiring a company to produce them?

Sometimes, it might make more sense for your business to produce its own promotional items instead of outsourcing this task to a promotional item creation business. While this is definitely not the norm, this is absolutely a viable option assuming that your company has the existing capital (machinery and labour expertise) to produce effective promotional item.

What factors make the best promotion items?

When making your own promotion items, factors that should be considered include:

a) labour requirements to produce effective promotion items,

b) relevant machinery and storage space,

c) a comprehensive understanding of the best types of promotion items to produce for your company’s target demographic,

d) the ability of your company to use the capital associated with promotion item production in other capacities.

If these factors do not all fully align with your company’s existing resources, it often makes sense to utilise the services of a company tailor made to create and distribute promotional items.

How does a company’s size factor into the decision of creating marketing items?

A company’s size definitely plays a role in determine whether or not it should create marketing items. Larger companies often have wide brand awareness goals and as such marketing items can play a stronger role in achieving these goals.

What are the main risks of internally creating custom printed items?

Creating your own promotional products internally (rather than hiring an expert external company) can be a risky venture, if you do not have the necessary experience, connections and resources to pull it off. As creating promotional products is a complicated process, requiring many different product providers, decorators and more, often the time required to organize these relationships is not worth the effort. This is why choosing an expert company is a popular choice.

If I am starting a promo item creation business, how should I choose what products to create?

If you do choose to create a promo item, you should choose what products to create based on your target demographic. If you would prefer to create items for all of your customers, then producing generic, easily customisable products such as bumper stickers and T-shirts is a good place to start. If you want to target more specific groups of customers, expanding into creating other niche promo item makes sense.