PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Branded bbq aprons are great gifts for loyal customers to thank them for their business
Loyal customers benefit a business in many ways, including keeping it afloat through difficult financial times, helping it thrive during strong economic times and creating brand exposure for the business by telling their family, friends, colleagues, business partners and so forth about the business. It is prudent for a business to thank customers for their continued support because it demonstrates to customers that the business values them, therefore strengthening the customer-business relationship and dissuading customers from going to a business's competitors. Branded cooking aprons are suitable gifts for loyal customers because they are useful and can be utilised for many years by a range of demographics. Branded cooking aprons can be given to customers when they make a repeat purchase or to customers who buy expensive items. Branded cooking aprons expose the brand to not only recipients but those around them when worn and therefore the branded bbq aprons can attract new customers.
Branded bbq aprons can be used as part of an initiative to increase store traffic
Branded cooking aprons can serve as effective tools for boosting a store's traffic, either by themselves or in conjunction with other initiatives. A supermarket may put on a cooking demonstration which store visitors can participate in and each participant can receive a branded cooking apron for taking part in the demonstration. Posters can be put on the store windows highlighting that branded bbq aprons will be included free of charge with every purchase made during a particular period, such as over a weekend, in order to encourage an increase in store traffic during that period. Through enticing people into the store with branded cooking aprons, people will be made aware of the various items they can purchase in the store and since the branded cooking aprons will highlight the store brand to recipients whenever the aprons are used, the recipients will be reminded of the items the store sells for future purchases.
Branded bbq aprons can be effectively utilised to generate sales leads or responses
A 2005 study conducted by Louisiana State University and Glenrich Business Studies found that combining an offer of a promotional product incentive with letters requesting referrals generated significantly more referrals than the request letters on their own. The findings of this study support the route of a business greatly enhancing the number of referrals it can receive through offering promotional products, and branded bbq aprons are a prudent choice of incentive because they are functional, hardwearing items that people will get a great deal of use out of, thereby making branded bbq aprons items of value for recipients and worthwhile incentives for producing referrals. In addition to serving as incentives to provide referrals, branded cooking aprons will provide advertising exposure for the brand which in and of itself can lead to future sales, either via the recipients of the branded bbq aprons themselves or those around them who see the aprons.
Branded cooking aprons can boost fundraising efforts and encourage donations to good causes
Branded cooking aprons can be used in a variety of ways to raise money for fundraising purposes, such as for example giving them to everyone who produces items for a charity bake sale as well as people who buy products from the bake sale. Alternately a business or organisation can organise a social barbeque event for charity where everyone pays a small fee and is provided with a picnic blanket for the day, a designated area to set up their barbeque and branded bbq aprons which they can take home which will serve as a memory of the event. Branded bbq aprons not only encourage people to donate to good causes but also provide advertising exposure for those causes. For instance the charity barbeque organisers can provide branded cooking aprons that feature the charity's name and/or logo so that people will be reminded about the charity whenever the branded cooking aprons are worn.