PROMOTIONAL PRODUCTS THAT
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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Generate Sales Leads And Salespeople Referrals By Giving Promotional Towels To Customers
It was found in a 1993 Baylor University study that customers who received promotional products from a company were 14% more willing to provide leads than those who did not receive promotional products. In addition, salespeople who provided promotional products to customers received 22% more referrals than those who did not. Since promotional products offer an obvious advantage for generating leads, why not make use of products such as promotional towels? Promotional towels are not a cheap product that people will use once or not at all and simply throw away but are instead useful items which people would appreciate receiving. You can use promotional towels as a one-off boost to your customer numbers or as part of a regular promotional campaign to keep your current customers happy and secure leads on potential new customers. Either way, giving promotional towels to customers demonstrates that you value the information they provide to you.
Bring Attention To Your New Service, Facility Or Product By Offering Customers Promotional Towels
If your business is bringing out a new product, service or facility that will have people singing your praises, it is your civic duty to make them happy by informing them about it. An excellent way to highlight a service, facility or product is by distributing promotional products to highlight your new offering. Promotional towels are a great choice for such a product as they can appeal to practically any target market, whether young, old, male or female. Perhaps you've just opened a health spa. Promotional towels can be used to encourage people to book spa sessions and whoever uses the promotional towels at the recipient's home, whether they live there or are guests, will be exposed to your brand. Maybe your store has just brought in a new swimwear line. Offer customers promotional towels for beach use when they buy swimwear from the new collection.
Promotional towels do the work of an advertising campaign at very little cost
Anyone who is in the world of business will know just how expensive advertising can be. This is especially the case if one has to embark on an advertising campaign which employs any of teh traditional means, like television, or billboards, or even the print media like newspapers or magazines. So, promotional goods are often seen as an inexpensive way to go about getting your brand out there, but without the effort or expense of those other means. When one goes the route of giving promotional towels to ones valued customers, one might be able to do almost as much advertising as one can on a small billboard, or on a full page of a newspaper or magazine. The size of the promotional towel determines the size of your advertisement. There is plenty of space for branding and for contact details - where the towel goes, so does your name.
Increase Trade Show Booth Traffic By Distributing Promotional Towels To Visitors And/Or Invitees
Research shows that using promotional products is an excellent way to increase trade show booth traffic. According to a 1991 Exhibit Surveys Inc. study, an exhibitor got the best booth traffic from people they gave promotional products to. These were coasters sent with invitations prior to the show and a mug when they visited the exhibitor's booth. The next best responses were from people who received invitations to get a mug at the show or a puzzle plus an invitation to get an unknown gift at the show. Out of everyone who received invitations, these three groups showed the most goodwill towards the company and remembered its invitation best. Use promotional towels to advertise your company's trade show booth to increase traffic and company goodwill. Promotional towels are an enticing quality gift to encourage visitors. You can distribute promotional towels at your booth or include promotional towels with exclusive invitations.
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