PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Media options available for making your branded executive gifts name and brand visible
Whether it's TV, radio, print publications, newspapers, magazines, your prospects still access the Internet, online, and look at banners and billboards. These additional media can also be used to offer your branded executive gifts. The third component of the Marketing Triangle is the message, and that means having a message on your promo branded executive gift that is going to talk directly to the type of prospecting client that youre trying to attract. A lot of businesses fall short on their advertising on your branded executive gifts because they have a very generic ad that tells nothing about what theyre going to do for their prospect.
Advertising for your branded executive gifts should involve your direct response marketing campaigns
The best form of advertising to top-line prospects is by offering them a promo branded executive gift. Its the kind of high-end advertising that makes your company money from these heavy-users. The type of advertising for your branded executive gifts should involve your direct response marketing campaigns. Offer a promo branded executive gift, explaining the product you wish to launch with a headline, an offer, and that the new product has a deadline to take advantage of this irresistible offer. So, youre asking your prospects to accept your high-end promo branded executive gift and giving them a reason to buy from you NOW!!! If youve written a good message and youve reached your market, then youre going to engage them in the message, give them the promo branded executive gift and theyre going to be more likely to buy from you.
Reward your best employees each month with branded executive gifts
The point of making branded executive gifts is not only to reward clients, but to also reward your employees. This can be done by keeping some of your branded executive gifts that you would normally give to your best clients and reserve them for your most performing employees each month. You could even have a special award which you could call employee of the month. This award could come with one of the branded executive gifts that you have had made for your best clients. You could keep about twenty four of these branded executive gifts which would allow you to have enough branded executive gifts to hand out to your employees of the month for the next two years. This is a great way to keep your employees competitive and focused on the job at matter. It also encourages them to stay with your company.
Reward your top clients with your exclusive branded executive gifts
They wonderful side of making branded executive gifts is that they allow you to reward your best clients in a serious and professional manner. Many companies give their best clients some extra discounts on products or services but branded executive gifts show them that you went one step further. The use of branded executive gifts shows you best clients that not only did you take the time to think of something that they would like, but that you also spent money to create your branded executive gifts for them only. This is because not everybody will have access to these gifts; in fact, to make them even more special, you should reserve them for your top clients only. This makes your branded executive gifts exclusive to the best clients only which encourages your other clients to continue their business with you in hope of being rewarded as well.
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