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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
How to use branded executive gifts to get more sales
When planning a marketing strategy some companies look at the macro however the micro is where the real potential lies, by getting to know and understand the prospective client and their behavior a marketing manager can exploit weaknesses to put their company in a preferred position. One of the best ways of achieving this during the holidays is with branded executive gifts. When selecting the branded executive gifts spend a significant amount of time in the planning and consideration, no one wants to receive an insincere gift. Envision being the recipient of the branded executive gifts if you would like the branded executive gifts then there is a good chance the person receiving it will like it to. After the gift has been delivered to the client the knee jerk reaction is to call them up and try to sell them something, that is the last thing to do.
Superior ways of using branded executive gifts to win over clients
Marketing to a sophisticated consumer requires that an individual use approaches that go against the current model, one tool that is being leveraged is the branded executive gifts. The reason these branded executive gifts are useful is when presented in the proper manner an individual will be able to realize some significant results. The upper level executive who receives a branded executive gifts from your sales person would naturally expect to be pitched on the services your company has to offer however the branded executive gifts does not come with strings attached, your sales person will call the client to wish them seasons greetings but nothing else. Inside the mind of the consumer they will think this company must be about long term relationships and not the one off sale while else are they not trying to sell me something after giving an exquisite gift.
Prevent existing client migration towards your competition with branded executive gifts
Using branded executive gifts to woo your clients is a great advantage point for your business. This works with potential clients as well. When you give your existing clients branded executive gifts they automatically notice that you have a lot of respect towards them which cancels out any thoughts of switching for another competitive company. The branded executive gifts can be basically anything as long as they seem to be personal for the clients. For example, giving your clients regular promotional products will not seem as personal since they are already handed out to many people. On the other hand, if your branded executive gifts are unique they will instantly seem more personal towards the clients. This will gain trust and respect which is extremely important with existing clients in order to prevent migration towards your competition. As long as you keep your current clientele you will be fine.
Reward your best clients with expensive branded executive gifts like watches
A good idea for your branded executive gifts is a watch because this is a classy gift which stands out from the regular promo products. However, because these types of branded executive gifts are more expensive it is important to keep them to a minimum. Only making a small handful of watches as branded executive gifts is good enough and choosing which customers receive the watches become vital. The best way to experience success with this type of branded executive gift is to give them to the best clients that you have. For example, make a list of the clients who have spent the most money towards your products or services during the past year and reward them with a watch which has your brand logo on it. This will encourage them to continue doing business with you and is a sort of way of saying thanks.
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