PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Personalised jacket are an effective means of creating goodwill for a business
Personalised pullover can be utilised in numerous situations to create goodwill towards a business. For example a business can donate personalised pullover to a good cause such as relief aid for people who have been affected by natural disasters, a children's home or a charity. Personalised jumper can also foster more positive feelings towards a business if customers have been negatively affected by the business. For example train passengers may be stranded in cold weather due to a technical fault with the train and have to wait several hours to be rescued. The train company can offer personalised jacket to passengers to apologise for the negative experience. Personalised jumper are not cheap items which people will discard but are instead useful, good quality items which people can retain for many years. This increases goodwill since people appreciate that the business has spent money on good quality items for them.
A business can effectively highlight new products, facilities or services through personalised jacket
When a business has a new offering, whether it is a service, facility or product, a good way to draw attention to it is to distribute personalised sweater when people partake of the new offering. For instance a new nightclub can give personalised jacket to the first 100 people who visit it. A local tour guide service can include personalised jumper with tour packages. Customers can receive a free branded jacket when they spend over a certain amount buying items from a clothing store's new line of clothing. When people wear the personalised jumper they will expose the brand to a variety of demographics, which means a business can indirectly reach numerous target markets by only directly targeting one particular target market (i.e. whoever receives the branded jacket).
A business can recognise or improve employee performance through personalised jacket
When employees excel in their performance, whether it's reaching a goal well in advance of a deadline, bringing in many sales, providing fantastic customer service and so forth, a business can thank them for their efforts by giving them personalised sweater. By receiving rewards like personalised sweater employees know that their hard work is valued by their company, which encourages them to continue working hard since their efforts will be acknowledged. Personalised jumper can also be incentives for employees to improve their performance. For example employees may receive personalised jacket if they reach a certain sales quota within a particular period of time. Personalised jacket are good quality items that can be used for many years and hence are worthwhile incentives for employees. Whenever employees wear their personalised jumper, they can feel proud of their achievements and it can inspire other employees to work for the jackets as well.
Personalised jumper are an easy and effective means of creating a uniform look
Uniforms are a useful means by which employees of the same company can be identified by non-employees and they create a sense of unity among the employees themselves. However arranging entire branded uniforms for employees can be costly. A cheaper but still effective means of creating an employee uniform is to have employees all wear the same colour clothing (for example black) along with personalised jumper. Consider employees of a trade show exhibitor who look after the trade booth. They will be easily discernible as employees of the exhibitor because of their personalised jumper. They can look professional (by wearing smart black trousers for example) and be identified easily within a crowd by the personalised jacket, making it simpler for trade show attendees to locate them to ask questions. As another example, charity employees doing public fundraising can be identified as part of the charity by wearing personalised jacket.
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