PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Encourage customers to spend more money by combining promo rulers with multi-buy offers
Promo rulers can be combined with offers that involve buying extra products or services so that a business sells its stock quicker and customers receive greater value for their money. A stationery store may for instance include a promo ruler with every two packs of pens bought. A hardware store could include promo rulers free of charge when people buy multiple sets of screws or screwdrivers. Alternately a business may give promo rulers to people who sign up to their newsletter service. The newsletters can highlight the business's latest offerings which can lead to sales for the business. In addition to promo rulers encouraging customers to take part in multi-buy offers or to sign up for services which can generate sales, people will be exposed to the brand every time they use the promo office rulers, which puts the brand at the forefront of their minds for future purchases.
Use promo rulers to highlight and encourage people to buy new products or services
Promo rulers can be great tools for drawing attention to new product or service offerings and encouraging people to purchase them. A hardware store may for instance have brought out a new book that contains DIY tips. The store can give promo rulers at no extra cost to each customer who buys a copy of the book. The customers therefore get greater value for their money and they can use the promo rulers for DIY jobs. Another example would be an after-school care centre that has recently opened. The centre can distribute promo rulers to local schools to highlight its services and attract new clients. The promo rulers can contain contact details such as phone numbers or email addresses along with website addresses in case people want to get in touch with or find out more about the business that gives them the promo rulers.
Promo rulers can serve as incentives for people to participate in market research
Market research information can make all the difference when it comes to successfully creating or marketing new products or services or changing perceptions of old ones. However people might not want to take the time to participate in market research if they won't receive anything in return. It is worthwhile to invest in incentives like promo rulers, which can be effective tools for encouraging participation because promo rulers have value as functional, durable items. A stationery business may for example give promo rulers to office staff or students if they fill in surveys for them on products that they find useful, new products they would like to be able to purchase, changes they would make to existing products and so forth. A store may ask customers to fill in questionnaires on customer service in exchange for promo rulers so that they can improve their customer service if need be.
A business can utilise promo rulers to increase store traffic whilst expanding brand exposure
If a business is experiencing a lull in the amount of customers it has, it can use promo rulers as a means of increasing store traffic by offering the promo rulers to everyone who makes a purchase. A single promo ruler can be offered free of charge with less expensive purchases and several promo rulers can be combined at no extra cost with multiple or more expensive purchases. Promo office rulers are a good choice of promotional product to entice customers into a store because they are practical items that can be used by numerous people in a range of situations, from work to school to general day-to-day tasks. Therefore even if the recipients themselves do not need the promo rulers, it is likely they know someone who will have a use for them so they will pass the promo rulers on to others and spread the brand exposure.
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