PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Outdoor promo puzzles should be handed out for family picnic fun
Promo toys are a unique yet a very attractive gift to the customers which would ensure that a lot of people will be entertained. Promo games like a football or a basketball with a companys logo are examples of what can also be a good gift. They could be donated to schools for the kids to play during gym class or sports practices. A branded game like a ball or a board game can be carried to a picnic as well. Family and friends will have fun playing the game. If the ball is cool-looking, other people will notice it and want something like it also. They may inquire where the game came from and your company name will be given.
The benefits of handing out promo games to child non-profit organizations
Promo games, like hand games, balls, board games, dolls etc. can be an ideal gift to promote the repute of the company. Branded game with a companys logo should be given to child non-profitable organizations especially if you are a multi-national company. People will think highly of your company knowing that you are donating promo games to children. As these promo toys are handed out to more and more of these non-profit companies, your name will become more known. These organizations will not forget what you have done and you can be sure they will spread your name around to others.
Take into account the market research of the mental associations concerning your promo toys
Undertake market research into the mental associations that already exist in your customer's mind concerning your promo puzzles. Then you can look at your companys core characteristics and make a match between the two and integrate that with your promo puzzles; to create a position that doesnt already exist within the marketplace for your promo toys. Whats really fascinating is that the human mind is a tapestry of memories, mental associations and emotions and based upon those, decide which potential customers will be heavy, medium, light or non-customers. Use those memories, mental associations and emotions and potential customer classifications for your promo puzzles and stop trying to be a magician when it comes to your marketing.
Get the trust and respect of your core target market with your braned games
If you undertake the research into the memories, mental associations and emotions of your target market, to create a new position for your promo games, you will get, the appreciation, trust and respect of your core market, who will become warm and responsive customers for your promo puzzles. If you decide to do a mailing for your branded game you may make money in the process and it will lead to every subsequent launch that you do. You will then have a mailing list of heavy, medium and light customers of your promo toys, which will become bigger than the previous one, and of course drive your ROI and boost your revenues.
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