PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Provide some advance "wear" to personalised basketball caps to add a modern flair.
One thing is for sure about personalised sun hats and that is they are likely to be added to an already sizable collection owned by their recipients. The ball cap is one of the trademarks of casual attire and personalised caps need to stand out in order to actually be worn. After all, if your personalised cap is not televised while sitting atop of the head of a pro golfer each week, it needs to be worn to be valuable. One way to make personalised basketball caps a little more likely to be worn is to offer them in a slightly "worn" state. This usually means flexing the brim of the personalised caps to make them a little more pliable than when they first come out of the box, and it also makes personalised hats much more likely to be worn immediately, instead of being seen as a fashion travesty.
Consider a subtle message on the coattails of a more popular personalised cap style.
When you offer personalised basketball caps to your customers, you are banking on the fact that these personalised caps will be worn in public at some point, and not become part of a hat collection in someones closet. In short, if your personalised caps are most prominently featured at next spring's yard sales, then they are just not meeting your needs. One way to relay your company message is to offer personalised caps that are better described as customized versions of a popular cap style. Whether it's a hat supporting the local baseball or football team, a popular brand of golf equipment, or the like, putting the "promo" into these kinds of personalised basketball caps can be as simple as a web address or logo on the back of the hat, leaving the basic style of the cap something the recipient will more readily recognize.
Do adjustable personalised caps actually serve any purpose?
It can be real tempting with any promo product to fall prey to a deal you just can't refuse, and personalised caps are a part of this trend. Usually, personalised caps that are heavily discounted are going to be of the adjustable variety (i.e. the opposite of fitted), and you need to be very careful with these kinds of products. The cheapest styles of personalised caps are also going to stand out as such to the customers who will be receiving them, so make sure your personalised caps are not being left in the trash cans adjacent to where they are being distributed. You don't necessarily have to go to the other extreme and offer expensive fitted personalised sports caps, but the best deals out there on personalised sun hats usually come at the expense of real quality, so make sure you don't too far in seeking that great deal.
Encourage personalised hats to be worn backwards with a message on the back.
It is a common style to see caps of all styles to be work backwards, so it is sometimes useful to offer personalised caps with the message on the back, instead of the front. This can not only allow you to accentuate a personalised sports cap style that is a little more conventional, but also showcase your business's details, when the personalised cap is work backwards. This is most useful for the youthful demographic that more commonly wear personalised caps in this way, but with the right audience and the right message, this use for personalised sports caps can be right on the money. The nice thing about this is that it doesn't ruin the effort if personalised basketball caps are worn in a more traditional fashion, but you will just be appealing to new customers behind your personalised cap wearer, instead of in front of them.
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