PROMOTIONAL PRODUCTS THAT
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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
A printed hat increases brand visibility due to its location on the body
When we interact with people, a great deal of time is spent looking at their faces. What better place to have a promo product therefore than near someone's face? By utilising a printed hat, you expose people to your advertising every time they look at the person wearing the cap. In addition, consider for example that you are looking at a crowd. A printed basketball cap will be far easier to see than for example a promo shirt or wristband, which would be obscured by everyone in the crowd. Printed truckers caps can come in a range of colours to suit your needs or company image. Company logos and/or names can be embroidered anywhere on the printed basketball caps, so having a logo or name on the back and front of the printed cap provides excellent brand exposure due to various angles of visibility.
A printed sun hat is a cost-effective employee uniform offering fantastic brand exposure
If your company/business is hosting an event or attending a trade show for example, you need your employees to stand out easily so people know who to speak to for more information. Of course you also want to advertise your company, business or message as much as possible. Utilising printed caps fulfils both needs. To create a cost-effective and simple employee uniform, all employees can wear the same standard clothes (such as smart black trousers or skirts and plain black shirts) combined with a printed cap. This creates a uniform look for your employees. The company/business name, logo or message will stand out further if the rest of the uniform does not detract attention from the printed cap (hence for example black clothing). By using the printed hat as part of a uniform, people will be exposed to the advertising on the cap every time they see it.
Combine a printed basketball cap marketing campaign with a specific holiday to increase brand awareness
A specific holiday-themed printed cap marketing campaign is an excellent way to gain market exposure. For instance, the build-up to Christmas tends to start a few weeks in advance of the actual day, which provides a great advertising window for printed hats with a Christmas theme. Utilise Santa hats for the style of your printed basketball caps, which feature your company logo and/or name around the brim and perhaps a short festive greeting. The benefit of a Santa hat style is that such hats are used in a variety of locations by a variety of people. For example some people wear them at Christmas parties whilst others wear them on Christmas day. Children may love wearing them for days leading up to Christmas as it adds to their excitement. Through these means your printed caps are exposing your brand/message to a wide and diverse audience, which enhances your market penetration.
Recognise employees' good efforts and demonstrate your appreciation by giving them printed hats
Printed basketball caps are a thoughtful way to say thank you to your employees for their hard work and to show them you appreciate their efforts. Printed caps are a useful item that can be tied into the particular season they are given (for example warm branded hats during winter). Whether your employees wear them or give them to somebody they know, your brand is getting exposure every time the printed cap is worn. If your printed sports caps are made from quality materials, they are likely to be kept for several years (which can add up to a great deal of brand exposure). In addition, if employees receive recognition of their efforts then they are more inclined to continue working hard, which benefits your business. Therefore printed basketball caps not only increase your brand awareness but maintain employee satisfaction as well.