PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Why doesn't your company consider developing a line of promotional basketball caps?
Many people have gotten used to wearing golf caps wherever they go; whether it's to the local supermarket or the local pub. One person I know has the habit of purchasing a cap to indicate his visit to another city. These become promotional caps for the city whenever he wears it anywhere. Why doesn't your company consider developing a line of promotional caps? Depending on your type of company or sponsored event, making a promotional truckers cap available to attendees could be ideal. Sponsors of all the footy teams get fantastic brand awareness as fans wear their team's promotional cap to the game and around town. It can be a gold mine for your company when tens of thousands of spectators see your brand's logo and slogan at the stadium; especially when your end-product is well integrated with the good times of the spectators; eg., beer, pubs or popular eateries.
Match a promotional sun hat style to the season it's distributed for maximum market penetration
According to a survey carried out by PPAI Research on business travellers, 75.4% kept promo products they received because they were useful. Since a promotional cap is a useful item, it's a great advertising product choice. There are many different styles of caps to choose from so to make your promotional hat as appealing to a target market as possible, choose one that fits the season in which you are distributing it. For example, if you want to advertise in summer, distribute peak promotional caps which will keep the sun out people's eyes. If you want to advertise during winter, a beanie-style promotional hat is warm and therefore appealing. You will get greater immediate market penetration if you match your promotional sun hat style to the season it's distributed in. Invest in quality promotional sun hats, as people will be more inclined to keep them and use them for potentially many years.
Demonstrate your company's green credentials with an ecofriendly promotional hat
How environmentally friendly a company or business is will affect consumers' or clients' opinions of them. To create a positive image of your company or business, consider investing in environmentally friendly promotional caps. You can purchase promotional caps made from organic cottons, bamboo or recycled materials and which make use of non-metallic dyes. Such promotional truckers caps demonstrate to your target market that you understand the need for protecting the environment and that you're prepared to do your part. This kind of social responsibility will incline a target market to look more favourably on your company and/or the message you are trying to get across to them. In addition, a promotional sun hat is an item that can be used repeatedly as opposed to being used once and thrown away, which increases its environmentally friendly credentials even further.
The versatility of promotional truckers caps increases an advertiser's market penetration
Promotional sun hats are an extremely versatile product, giving you greater market penetration for your investment costs than many other promo products. Promotional caps appeal to both male and female adults and children alike. Invest in promotional caps that are adjustable at the back, for example peak caps with velcro, or that are stretchy (like beanies). Therefore you can order one size which fits everyone. This simplifies the ordering process and can potentially save you money depending on how your supplier charges for producing promo products in multiple sizes. Having a promotional cap that fits everybody means you don't need to worry about losing out on valuable target market members because the product doesn't fit them. Promotional caps aren't heavy or large, so they're convenient for people to keep in cars or carry in bags for use as and when needed. This convenience equals greater market exposure for the advertiser.
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