PROMOTIONAL PRODUCTS THAT
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Exploring the merits of using personalised wallets to increase market penetration
When a company wants to distinguish itself from the competition, sometimes simpler is better. This is where using personalised wallets can really be useful. What makes the personalised purses effective is that they allow a business to get their message to the consumer in a very low key approach. Each time the consumer reaches into their pocket to use the personalised purses they will remember the company that gave it to them. Now over the course of weeks and months this continual use of the personalised purses will greatly improve the clients familiarity with the brand. This is very important since reports have suggested that consumers who are familiar with a brand are more likely to buy from that company than a company they are not familiar with. This is a primary driver for the large number of business owners looking at the merits of this promotional item.
Why personalised wallets improve the image of a company
There are many business leaders looking for a way to increase their image in the mind of consumers. One effective way of doing this is by offering personalised walletsto their clients, what makes these personalised wallets so popular is each time a person uses the personalised walletsthey are being reintroduced to your company. Now if this only happened once the results would be minimal however if we take into consideration just how many times a day a person uses the personalised pursesthen it translate into significant exposure. This constant exposure will help instill a sense of familiarity in the mind of the consumer. This familiarity is important since studies have shown that when consumers are familiar with a brand they are more likely to buy from that company than someone who is not familiar with a company.
The reason that personalised walletsimproves the company image
There are many companies that want to establish a durable competitive advantage but they feel it costs a hefty premium to do this, not when personalised walletsare deployed into the field. What gives the personalised walletsthe advantage is what the consumer does after they receive the personalised purses. When consumers receive the personalised wallets they will base their impression of the company on the quality of the personalised purses. By providing a superior quality item the consumer will think this company stands for quality, over the course of time as the prospective client continually uses the wallet they will become familiar with the business that gave it to them. This sense of familiarity is very important since research has indicated that consumers who are familiar with a business are two times more likely to buy from a company than a firm they are not familiar with.
Why it pays to offer personalised wallets to prospective clients
Consumers are becoming more sophisticated and now want more from the businesses vying for their business. One way to reach to consumers is by using personalised wallets these personalised wallets meet an important need of the consumer, they need something to place their cash,credit cards and other vital items into for safe keeping. To achieve maximum penetration a person will need to provide personalised pursesthat are tasteful and demonstrate excellent quality, if the client received inferior personalised purses they would presume the company that gave it to them will also provide inferior products or services. With this in mind a company is able to make the most of their marketing dollar. The reason that these wallets work is each and every time the consumer uses this they will be reminded of the company that gave it to them, this helps stimulate brand awareness and more sales.