PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee.
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Creative Packaging can make a logo notebook stand out
Preparing your logo compendium for delivery to your cstomers can put the extra touch to a great gift. Taking the time to put the compendium in a nice package will be more appreciated by your customers then just handing it to them in a card board box. Tying a ribbon around it with a business card attached is a great addition and will ensure that your customers remember your graciousness and their value. Logo compendiums are a great gift for many professionals, and while your company information may be on it, your clients will surely use it with great pride and confidence.
Make logo compendiums the perfect addition to someone's workspace.
When you're evaluating promo items like logo compendiums, one thing you look for is optimum visibility to enhance promo value. This is a big plus for logo compendiums, because what they may (usually intentionally so) lack in direct or acute visibility, they can more than make up for in long-term and consistent visibility. This is because a quality logo compendium can become a regular addition to a recipient's workspace, be that a briefcase, a desk, or other. When your logo compendiums become a regular part of this space, they are going to be used and/r looked at every day, giving them long-term value. The value in some promo products (logo compendiums included) is not in their shock factor, but in consistent presence that confers marketing value over time, so keep this in mind.
Do you want to emphasize contact with the use of logo compendiums?
One feature of many logo compendiums is that there is often a space inside them to insert a business card, or something other that gives the recipient a convenient way to contact you. This is a purely business promotional function of logo compendiums, but is that all the further you want to go with them? For example, might you also want to include a company phone number or web address on the surface of logo compendiums, to increase the likelihood of a recipient contacting you with their business needs? This is a more difficult question to answer, because anytime a business name or logo on logo compendiums is supplemented with additional contact information, you run the risk of making the promo function of logo notebooks too much for recipients to see the value in the item itself.
What level of customer is catered to with your logo compendiums?
Is cost an important factor to you, when you are considering the style and options for logo notebooks? It should be, but there may limits to cost-based thinking, depending on the audience for whom logo compendiums are intended. For example, if you plan to offer logo compendiums to a large potential audience at a trade show, then the cost per unit is a huge consideration as the expected returns are more reasonable. In contrast, if you need logo compendiums to help showcase a business proposal for a group of corporate executives or venture capitalists, then cost per unit takes on a much lesser level of importance. In these cases, logo notebooks will be contrbutors to the overall impression you make, and the value of this impression should be much more important than the costs involved to make it.
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