PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Use promotion compendiums as the featured ways to facilitate trainings.
When your company is as much about education as it is about product sales, there can be some clear advantages. A focus on education or training shows that you stand behind your products and services, and it is important to put your best foot forward when organizing these programs. Promotion compendiums offer a great way to facilitate trainings, for a number of reasons. First, promotion compendiums offer a way to present a uniform and professional look to your training materials, especially when they are neatly arranged and ready for each participant. Second, promotion compendiums offer a great way for attendees to take notes and otherwise be as active in the learning process as possible. Last, promotion compendiums offer a great way to house prepared training notes and materials, and to help keep them organized.
Give recipients a chance to personalize their own promotion compendiums.
If you really want to increase the chances that a recipient of one of your promotion compendiums will continue to use it as a professional folio, then make sure the promotion compendiums have space to put a business card(s). This feature of promotion notebooks may initially be an opportunity for you or one of your staff to place their own cards, but ultimately it adds a personalized option to the promotion compendium that a recipient can "run with". The best part of having a chance for a customer or client to personalize your promotion compendiums is that fundamentally, they are still YOUR promotion compendiums, with your logo or company name. When a customer, vendor, or employee can put their stamp on something that fundamentally promotes what you do, then that is a pretty powerful combination indeed.
Consider the impact of branding with more basic promotion compendiums.
Not all promotion notebooks are made of vinyl or leather, and not all typify the most professional touch possible. Sometimes, a promotion notebook is simply a way to organize and hold materials, and there is nothing wrong with that, especially given that the nicer promotion notebooks are, the more they cost you to create. When you are taking a more basic approach to promotion notebooks, then you are going to have more color and style options to choose from, and this is something you must use to your advantage. In addition to a logo or emblem, promotion compendiums should also line up with the color schemes that are most associated with your business. In short, you have an opportunity with inexpensive promotion notebooks to really make a branding splash, and it is a great idea to make the most of it.
Use quality promotion compendiums as a way to differentiate prospects from customers.
One way to generate sales in a group setting or forum is to somehow highlight the benefits of making a commitment to being one of your customers. This can come from providing customers a flashy bag that contains the products they purchased, and it can also be as simple as offering new customers a nice professional promotion compendium that showcases the fact that they made a purchase. The key is that this type of promotion compendium needs to be either different from standard offerings to other potential customers, or it needs to be a unique item that is ONLY offered to paying customers. The idea that the promotion compendium means something will draw the attention of other potential customers and they will naturally want to know how those who have these nice promotion compendiums came to acquire them, thus driving sales.
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