PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Take conference earth friendly items to the next level with a petting zoo.
Many people will naturally associate conference recycled items and other environmentally sensitive practices with somehow saving animals, since they seem to be constantly put at risk when habitats are exploited for human gain. You can add a lot of value to a release of conference eco gifts by somehow incorporating the animal theme into your promotion. This could be achieved with a character or mascot, but this is rich in symbolism and lean in creating more tangible emotion. The actual use of animals in conjunction with an conference recyclable item release can be a great way to showcase that there is more at stake with your decision to use conference eco items than just as a promotional gimmick. There are real living, breathing creatures that will also benefit from your movement, and this can be a rewarding addition to your campaign.
If you choose to sell conference organic products, offer the proceeds to charity.
Some companies will see the typical higher price tag on conference biodegradable products as a deterrent to such products having equal promotional value. This is usually not the case, in that conference recycled items will also bring with them a greater impact on the target customer base. Still, cost may be an issue, and a great way to justify the costs of conference enviro products is to advertise that you are donating the proceeds from selling them to a charity. This is all about business strategy, if you need one to rationalize conference recylable products in the first place. Your costs are going to be there, whether you give away traditional promo items or sell conference recyclable items and donate the proceeds. Neither situation confers a specific or immediate financial benefit but the intangible impression left with raising funds from conference eco items is much better.
Donate a portion of proceeds from conference recylable products and still offset costs.
Many businesses find the extra cost of offering conference eco items to be prohibitive, despite the public perception benefits that can result from switching to these types of products. One way to look at the situation is to figure out a creative way to "neutralize" the extra cost of conference green items, compared to traditional promo items. The easiest way to do this is to sell them to customers, rather than giving them away, but this runs the risk of neutralizing the perceived benefits of conference earth friendly items in the first place. How about using sale proceeds to offset the "extra" cost of using conference eco gifts, and donating the rest to a charity. In the end, your expenses are essentially the same as if you had given away traditional promo items, and you have also done a very good thing, both for the world and for your business.
The best charity to support with conference earth friendly products is a relevant one.
Most businesses offer some sort of charitable support, both for tax benefits and for the greater good of the community and world in which they occupy. The use of conference environmentally friendly items is easily linked to some sort of charitable purpose, and it is good to give some thought to what purpose this might be, when conference earth friendly items seem like a good choice for you. The best advice that can be conferred is to be as relevant as possible with the choice of charity, because if it doesn't make sense to the customer, then conference organic products will immediately have less impact. For example, that hospital you've always supported may not be the right choice for funds raised from selling conference earth friendly products, since the connection between the two is harder to make. Show the logical connection, and such a campaign can really work well.
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