PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Your company should tap into the green marketplace by marketing custom green gifts
Environmentally concerned consumers generally turn towards marketing campaigns focused on going green when they are thinking about purchasing something. Companies with these types of custom enviro product marketing campaigns show that they listen and take these customer concerns into account when developing and creating custom green products. Your company should want to tap into this group of customers and use eco-friendly custom recyclable items in its marketing campaigns. When customers understand your company's reasoning behind the choice of custom organic product, then it helps them to feel like they're a part of your company's choice. Therefore, these customers will feel good about receiving your company's custom eco giveaway gift and sharing them amongst co-workers and friends.
What message should be delivered on custom green items?
With the opportunity to switch over to custom eco products, some businesses feel the need to somehow change their advertising message, given that the products are now "different". This is of course an option with custom environmentally friendly products, but it does not at all have to be the case. In fact, you can keep everything the same, promotionally, with custom recyclable items and still benefit from offering them. The point here is that the benefits of custom recycled items for your business are based upon how the products are made, rather than what they communicate. To think that you must somehow change your message to reflect the eco-friendliness of custom environmentally friendly items is to not let the products themselves do that for you. Let custom eco gifts do what they do, and stick to what you do best, which is promoting your business.
Let custom earth friendly items do the heavy lifting for your business value.
Some business owners are always looking for a promotional edge, and in fact this really applies to just about any business. The choice to use custom green gifts does have some greater purpose for the world around us, but there also needs to be a business benefit. If custom eco items didn't make business sense, then what would really be the point? The facts are that with custom biodegradable products, you have a core promotional item that confers value to your business just because of what it is. You can additionally add value with your specific promotional content, but don't do so much promoting to overpower the basic benefits of using custom eco items in the first place. The onus is in fact less on you as a business when you use custom biodegradable products, so let the value of the products do some of the work for you.
You have a chance to be a more subtle advertiser with custom green products.
Many businesses that offer promo items struggle with the balance between subtlety (conferring more value to the items), and marketing (conferring more value to the business). This balance shifts in your favor when you choose to use custom earth friendly items. After all, the message or statement that you are making with custom earth friendly products is that the quality (and the origin) of your products is important to you, and that is such to immediately confer more value. The business value of custom eco products is enhanced just by virtue of what they are, so this affords you the luxury of perhaps being more subtle with your marketing presence on the items in question. You clearly still want some way for people to tell where the custom eco items came from, but you don't have to be as obvious as you once did.
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