PROMOTIONAL PRODUCTS THAT
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Use powerful illustrations to help promote your embroidered recylable products.
There are just some things that most people will like. Kittens, puppies, and even babies are common examples, and tapping into the emotional pulse of your customer base is a powerful weapon when you offer embroidered earth friendly items. You are simply offering an embroidered environmentally friendly item, but there are more significant business undertones at play here, if you "play" your cards right. For example, offering embroidered green items with a display illustration of a rainforest, or a helpless animal will drive the point home that the use of these embroidered green items has meaning, and so too does your choice as a business to offer such products. The beauty of this is that, because of their promo nature, you don't need such illustrations to sell embroidered environmentally friendly items, but they can really help sway the opinions of your customers about what benefits they offer.
Will embroidered eco giveaways help you brand your business more effectively?
There are a number of benefits of embroidered earth friendly products, and one you may not have immediately considered is the ability to alter the basic tenets on which your business is branded. Granted, embroidered eco items are just promo items, but what they represent is a much more fundamental branding concept, which of course is the idea of "going green". To what extent your business commits to a greener future and along what time line are less important than the commitment itself, which is given immediate validation with embroidered environmentally friendly products. This is perhaps one of the best implications of using embroidered eco items, and the onus is on you and your marketing department to take the ball and run with it, by building a solid branding effort on the foundation laid by the embroidered earth friendly items you choose to use and offer to customers.
You don't have to change the world, but embroidered recyclable items suggest you will.
Perception is an amazing thing, given that some people feel it is "everything", especially in the context of business. The perception of using embroidered eco gifts can be a powerful driver in your company's future, and often through little additional effort on your part, beyond the simple introduction of the embroidered recylable products themselves. You of course have an opportunity to make a much bolder statement than just those made by embroidered enviro products, but this is not a requirement for your business to benefit from a more favorable perception. In short, you're going to benefit (perception wise) from offering embroidered green gifts. How far you choose to go from this initial boost, by building a solid branding and more comprehensive marketing effort, is up to you and the specific needs of your business.
Event location can mean a lot when introducing embroidered earth friendly items.
Food critics love to talk about the value of presentation, and this concept has meaning too when it comes to the ideal way to launch a new round of embroidered eco gifts. What will your choice of venue be for the introduction of something new and exciting like embroidered recyclable items? Will it be at an event in a city or a gaudy conference center, either of which scream of bustle and opulence? Or, might your introduction of embroidered recylable products be better served for a quiet venue, in a location that whispers of simplicity and serenity? There is of course no absolute answer to this, given that you may not have abundant options for hosting an event whose primary purpose is to launch embroidered environmentally friendly products. The key is to give this some thought, and if the flexibility allows you to match theme and location, all the better.