PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Promotional Neck Cords are Great Gifts for the Security Conscious
In this day of increased security everywhere, promotional lanyards are really worth more than their weight in gold. With room for multiple repetitions of your brand and/or logo, they are something that clients can use all day, every business day. Promotional lanyards can keep that all- important company ID easily available and easy to swipe. If they have a detachable hook end, they can be used to hold a set of keys for office or home. Best of all, every time the client holds one of your promotional lanyards in his or her hand, your brand is repeatedly brought to his or her attention. Given that research proves that clients contact the vendor whose name they first think of, using promotional name badge cords to make sure yours is the name in front of a client's mind is a great investment.
Promotional lanyards can be a great and decorative way to showcase a company logo.
Promotional neck cords are common in many business settings where displayed ID of some kind is a requisite part of the environment. As such, the promotional neck cord can be a convenient way to earn promotional mileage while serving a basic utilitarian function. If you're going to offer promotional lanyards to your employees or to visitors, why not make them decorative? A colorful promotional lanyard is no less useful and can add splash of color to the need to show ID that otherwise might be seen as a mundane necessity. Plus, colorful promotional lanyards offer an eye catching alternative that will draw attention to first the color and then the more promotional purpose of the promotional name badge cords. When you can grab attention and generate publicity, you really have no way to lose.
Promotional neck tag cords are great ways to entice corporate sponsorship competition.
It is well known that promotional lanyards are common centerpieces for trade show attendees, representing the primary means by which registered guests show evidence that they belong on the premises. It is also common for a particular vendor to have the rights to display their company information on these promotional lanyards, and this is a subtle yet powerful promotional tool. Every conversation and interaction that takes place will likely showcase these promotional neck cords and this can be a powerful bargaining chip for the trade show organizer. Most trade shows have higher level sponsors or affiliated vendors, and these vendors (by virtue of larger investments) have the rights to larger show space, premium floor locations and the right to offer their own promotional lanyards.
Gain valuable promotional value with promotional neck tag cords, while still showcasing an event.
Some corporate trade show sponsors gain the right to showcase their businesses more than others, usually by paying larger sums of money to do so. This can be great for the trade show organizer, but it is critical to not overly dilute showcase pieces like promotional name badge cords with pure company promotions. There should be an ideal balance between corporate sponsorship and event sponsorship with promotional lanyards, and this is a common item of negotiation when making trade show arrangements with vendors. Make sure your top vendors see value in their ability to promote on promotional lanyards, but don't let them steal the show either. Make sure promotional lanyards also adequately showcase the total event, as that is what most attendees are there to see.
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