PROMOTIONAL PRODUCTS THAT
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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Promotional Pens Can Help You Write A Successful Branding Message with Seniors
According to a recent research study administered by the Advertising Specialty Institute, senior citizens 55 years and older are more receptive and will keep top cost-per-impressions (CPI) promotional items such as promotional ballpoint pens, compared to their younger counterparts. Promotional pens have a customary yield of about $0.001 CPI, which is an incredible return on investment.
Perhaps, you are wondering why promotional ink pens are more effective in marketing to seniors than other promotional items. The answer is simply: use and longevity. Everyone enjoys receiving freebies. However, even a free item has to be beneficial and last long for it to have value to the receiver. For these reasons, seniors will accept higher quality promotional pens, because they can get ample usage from them. While your elderly demographics is benefiting from the gift, your marketing efforts will profit from the repeat advertising you'll receive each time the pen is utilized.
Promotional Pens Are The Best Selection for Promotional Items
The great challenge in the marketing industry is defining the best promotional merchandise to reach a vast audience. Beyond researching who the target market is - which is vitally important to a branding mission - promotional item selection is key in producing a high return on investment. Promotional pens have consistently remained the top contender because of their multifaceted benefits.
Here are two reasons promotional pens work: Firstly, the majority of recipients of promotional items will gladly accept promotional plastic pens because they are practical and long lasting. Secondly, the target market doesn't want to feel like a walking billboard for a company. While caps and polo shirts can be useful to the receiver, they can make the receiver feel as though they are free advertisement for a company. Promotional pens discretely and repetitively imprint a branding message on the recipient without the potential of embarrassing them.
Promotional Parker Pens - Always A Sure Winner For A Marketing Campaign
According to a well-known rule of thumb, in the life cycle of a pen, it is likely to have eight different owners. Let's take this in the perspective of a promotional metal pen. As an example, we'll use 100 pens for the scenario. If a marketing department has a giveaway of 100 promotional parker pens, it would equate to 800 people coming into contact with those promotional pens. That is a 700% increase of exposure to your brand without having to do any additional work. That's a fantastic return on investment, because with minimal effort your company will be advertised to new potential customers without additional expenditure from you. Brilliant! Promotional pens are exchanged by multiple hands, promoting your brand, while hardly costing you a penny.
The Gift That Keeps On Giving - Promotional Ballpoint Pens
It's challenging for companies to determine the perfect promo gift that everyone can use. Furthermore, the promotional item must be cost-effective and produce a high return on investment. The benefit of using promotional ballpoint pens to market your company is that they work double - and even triple - duty for your brand. If oxygen could be put in swag bags, I'd say you have a winner with that one since it doesn't cost a penny and its life cycle is indefinite. However, since good ole air can't be bottled, promotional metal pens are the next best thing.
According to the Advertising Specialty Institute promotional pens have an average yield of $0.001 per impression. When it comes to longevity, promotional pens give you good mileage also. BIC corporation claims their ballpoint pen yields about 2 miles writing. Writing instruments that give these kind of results are great choices for promotional felt tip pens.
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