PROMOTIONAL PRODUCTS THAT
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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Why winning marketing strategies include the use of corporate pencils
Consumers are now more resistant than every to marketing approaches, this has lead to an increased demand for more effective marketing techniques, once very effective technique is the use of corporate pencils. Whiles these corporate pencilsmay appear simple and non effective if given a chance the corporate pencilsare able to generate some very significant results. Each time a consumer uses the corporate pencilsthey have received from your company they are being exposed to that company over and over again. Now multiply that number by how often someone would write something on a daily and monthly basis and it is easy to understand why consumers become familiar with the brand. Studies that have been conducted have shown that consumers when given an alternative are two times more likely to buy from the firm they are familiar with than one they are not.
Overcoming consumer resistance by using corporate pencilsas part of marketing plan
The majority of consumers are no longer impacted by advertisements they say on television or in print, this is forcing business leaders to aggressively look for more effective alternatives, one alternative that is gaining momentum is the use of corporate pencils. The driving force behind the success of using corporate coloured pencilsis predicated on how consumers behave with the corporate pencilsafter they have received them. Whenever a person has to write something down they will reach for the corporate pencilsthey received from your company, now with each and every use the consumer is being made aware of the company. Over the course of time this will help foster a strong relationship of familiarity between the consumer and the company, the reason this is pivotal is studies have documented that consumers are two times more likely to buy from a company they know than one they don't know.
Taking marketing to the next level by using corporate pencils
Getting the attention of consumers is becoming a constant struggle as consumers become more sophisticated, one beacon of hope for marketing managers on a tight budget is the use of corporate eco pencils. When corporate pencilsare deployed as part of a total marketing campaign it will help improve the popularity of the company. Each time the consumer uses the corporate pencilsthey will be reminded of the business that gave them the corporate eco pencils. Now over time as the consumer is more aware of what the company has to offer they also become familiar with the business. This is very important since research has shown that individuals when offered a choice are two times more likely to buy from a firm they are familiar with than one they are not, with so much to be gained by this knowledge it makes sense for business leaders to use these pencils.
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