PROMOTIONAL PRODUCTS THAT
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
What makes personalised coloured pencils so effective with marketing campaigns
Companies must look for effective tools to help improve their market share, one of the most powerful tools is the personalised pencils. The reason that the personalised pencilsis so effective is that the consumer has a real need and benefit from using the personalised pencils. Something that many businesses do not realize is that when their personalised coloured pencilsare exposed to clients, over time the consumer will become familiar with the company that gave it to them. This ongoing exposure over the course of months will help make the consumer familiar with the company, this is vital since studies have shown that consumers who are familiar with a company are two times more inclined to make a buying decision than business the consumers are not familiar with.In the current economy we live in this would make a strong case for business owners to take action and incorporate this.
How personalised pencilscan achieve such impressive results
The number of business leaders scrambling for an advantage has increased massively over the last few years. One promotional item that has really gathered a significant amount of attention is the personalised coloured pencils. What makes personalised pencilsso attractive is their low cost of deployment however the personalised pencilshave a very profound potential return on investment. When consumers look at the personalised coloured pencilsthey are reminded of the firm that offered it, now over a period of months the consumer will become familiar with the company. This is a very powerful force, research has shown that consumers are two times more likely to buy from a business they are familiar that a company they are not. For such a small investment the ability to ramp up sales should prompt most business owners to look into leveraging this promotional item in order to get the best possible results.
What marketing managers need to know about using personalised coloured pencils
With the number of marketing managers trying to find a great tools to increase their brand awareness should look at incorporating personalised pencils. What makes the personalised coloured pencils so effective is that it allows the business to reach the consumer in a tangible way. Consumers have grown resistant towards print and television advertisement and prefer something they can touch and feel. The personalised pencilsare now able to reach consumers on a personal level, each and every time a person uses the personalised eco pencils they remember the company that gave it to them. Over the course of time the consumer becomes familiar with the business, this is very beneficial since studies conducted have suggested that consumers are two times more likely to buy from a firm they are familiar with than one they are not. This should motivate any business leader into action and leverage this item.
Looking at how personalised pencilsgenerate more market share
Currently business leaders are craving a tool that will improve the market penetration while at the same time keeping costs down, this is where personalised eco pencilscome into place. Each time a consumer views the personalised coloured pencilsthey will recall the company that gave it to them, now over a period of time as the consumer views the personalised pencils they will become familiar with the company that gave them the personalised pencils. This is very important, studies show that when a consumer is familiar with the company the probability of realizing a sale doubles when compared to a businesses that the consumer is not familiar with. For business owners wanting to have a tool that will give them the edge this is the path, that low costs of production and deployment has really made this popular with many businesses.