PROMOTIONAL PRODUCTS THAT
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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Branded bulk raincoats are not usually thought of as a durable good.
Durable goods are products that have an extended period of use; eg., washing machines, cars, lawn-mowers and machine tools. Branded bulk personal umbrellas can come within this category; however, bulk umbrellas are usually not thought of in that way; no matter how long it might last. Higher-end branded bulk personal umbrellas can come in relatively complex fabrications, and normally bought as part of an image decision. While manufacturers of such branded bulk raincoats compete over time through continual product improvement and innovation, the marketing task often becomes more difficult due to the fact that replacement purchases of higher-priced and higher-quality branded bulk raincoats are often postponed. In this case, customers will often switch to cheaper branded bulk personal umbrellas. These are telescoping and can fit into a handbag or carried by hand.
Lower-priced, lower-quality branded bulk personal umbrellas often get categorised as consumables.
Consumables are products that are literally consumed in the immediate or short-term, after a limited number of uses or doses. Lower-priced, lower-quality branded bulk umbrellas can come into this category. From a marketing viewpoint, low cost branded bulk umbrellas can be classified to come within the many consumable product markets. This based on branded bulk raincoats having a high purchase frequency; often requiring mass distribution through one or more intermediaries. There are still many cases where the branded bulk raincoats are distributed directly to consumers. The competitive nature of the branded bulk raincoats market is often reflected in lower prices and slimmer margins, high promotion spending, and a good degree of bulk raincoats product switching among buyers.
Bulk raincoats - efficient in advertising because they reach people of all ages
Umbrellas are useful and needed on many occasions thus creating a need to own umbrellas. Not everyone owns umbrellas however because most people do not think about buying any until it is too late and raining outside. Make it easy for people by offering them bulk raincoats. Bulk umbrellas are extremely efficient at bringing in new customers because they are something which is needed and useful which makes people happy to receive for free. Most promo items only reach a certain type of individual whereas bulk personal umbrellas are used by anyone of any age. There is no limit as to how many umbrellas you can give away which makes them great for promoting businesses. They are beneficial for both parties which creates a lovely win win situation. Also, you have lots of space to print your business details on the bulk umbrellas which is great for promoting.
Establish value-added support services for buyers of your branded bulk personal umbrellas.
If you wish to add value-added services for the buyers of your branded bulk umbrellas, you could also set up a specific type of product that offers benefits through performance rather than use, acquisition or possession, and that is a repair service for your branded bulk umbrellas. However, the intangibility of this support service for your branded bulk personal umbrellas poses particular problems for marketers in promoting and demonstrating value to customers. One characteristic that typifies support services related to lower-cost branded bulk umbrellas is the perish-ability of the bulk umbrellas and the fact that service quality varies according to the efficiency of the provider staff and their organisation. In the consumer markets (in which the branded bulk raincoats belong), such services are important.
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