PROMOTIONAL PRODUCTS THAT ADD VALUE

Tote Bags	Polo Shirts	Conference Bags	Tee Shirts
Caps	Plastic Pens	Lanyards	Key Rings
USBs & Chargers	Metal Pens	Mugs, Cups	Stubbie Holders
Sunscreen, Lipbalm	Stress Balls & Toys	Drink Bottles	Compendiums
BBQ, Picnic, Blankets	Personal Umbrellas	Mouse Mats	Post-It Notes

Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee. What makes us different is we say yes, always, no matter what you need... and we deliver on time or it’s free. Our staff are friendly and professional and even smile!....

 

 
PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
 

Determine if the budget for your corporate umbrellas is sufficient for your target market.

Determine if the budget for your branded corporate personal umbrellas is sufficient for your target market. When you have all your customers divided into categories, you may want to choose other types of branded corporate raincoats for each category. There may be countries spending large amounts on branded corporate umbrellas that will not be excited about simply getting $3 branded corporate umbrellas that are telescopic. However, the impulse purchaser, may find that acceptable. To determine budget allocations, you need to establish base figures for each class / category adding up to less than your total budget. Then add the most to the highest of the groups; then work through the remaining levels.

Your company must consider several factors in the selection of branded corporate umbrellas.

Your company must consider several factors in the selection of branded corporate umbrellas. Given the numbers you have estimated for each level of customer, look for corporate umbrellas that can be branded in the appropriate budget range. If you find that you cannot provide branded corporate umbrellas of sufficient quality for the largest group, with the money you have allocated for that category, then you must consider cutting the budget and re-categorising that group again. Another option is to target one of the two levels for the present targeting of the branded corporate umbrellas and take the second level when the marketing budget increases. Branded corporate umbrellas will be a reflection on the integrity of your company. You need to buy branded corporate personal umbrellas of a high quality, whilst staying within budgetary constraints. Stocking fewer high-quality corporate raincoats is better than giving away more of a lower quality.

Marketin success with sophisticated buyers is achieved through being intelligently competitive.

It is probably worth noting that, in an era of increasing buyer sophistication and market competitiveness, marketing success is more likely to be achieved by those companies that manage to develop competitive advantage. Original branded corporate raincoats, with excellent designs and colour combinations, will go a long way toward providing your company with that competitive advantage and product differentiation. Alternatively stated, the critical part of the value chain has shifted from the corporate raincoats and the branding production process, to the wider branded corporate umbrellas and the extended organisation that supports it. For purposes of marketing and strategy analysis, it is useful to classify branded corporate umbrellas into broad types, according to shared characteristics.

Consumer products, like corporate raincoats, are seen as convenience goods, not product services.

Consumer products, such as branded corporate raincoats, can be seen as convenience goods, shopping goods or speciality goods; but not as product services. Industrial products are seen as capital items and equipment, materials and components, or supplies and services. Durability is a useful distinction in that durable products, such as branded corporate raincoats, last for an extended period of time, while consumables or non-durables are used up in a relatively short period of time. Branded corporate raincoats vary according to price, quality and durability, but are on the low end of the durable goods spectrum. While a repair service may render repaired corporate personal umbrellas some further use, it is still only a service and needs to be categorised differently from products.