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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
The ultimate form of corporate USB stick testing is to test full marketing operations.
The ultimate form of corporate USB memory market testing is to conduct a formal test of marketing operation, usually in a test market area or two, chosen as representative of the total market-area. Tests in TV regions, urban areas (eg., Sydney) and suburban towns are quite common for a corporate USB memory. Test marketing for the corporate USB stick would be undertaken as a scaled-down version of the intended national launch of the corporate flash stick. This testing would involve similar advertising media and campaigns, distribution and sales coverage, promotion and pricing elements of the marketing mix. Sometimes variations; eg., price or advertising intensity, may be tested in different test locations. You should do this testing in order to optimise the launch marketing mix and to more accurately project sales volumes, purchaser profiles and distinguishing first-time purchasers from repeat purchasers of the the corporate flash drive.
Corporate USB drive test market activity is most revealing in sales and advertising terms.
Marketing activity on the ground is most obvious in sales and advertising terms for the corporate USB stick. The value of the test market rests firmly on the research, conducted at the trade and household level, retail consumer audits, sales force feedback and other market sources. It may prove necessary to conduct research in a control area outside the test market, in order to compare sales effects to a competitors corporate USB stick, and to eliminate market wide variations. Of particular interest to the marketer will be the recorded incidents of initial sales (penetration) and repeat sales (re-purchase) of the corporate USB memory. Taken with purchase quantity, the sales incidents recorded will indicate the likely success of the eventual full launch. Though generalised, the trial-repeat patterns in a constructed 'first-time' and 'repeat' sales combination analysis chart, will indicate varying degrees of success for the corporate flash drive.
The corporate USB stick test market sales combination chart shows four diagnoses.
A test market 'first-time' and 'repeat' sales combination chart for a corporate USB drive will show the following: If the percentage of trial purchases are high, and the percentage of a repeat purchase is high, then the resulting diagnosis is that the marketing of the corporate USB drive is successful. If the percentage of a trial purchase is low, and the percentage of repeat purchase is high, then the diagnosis is that poor marketing threatens a good corporate flash stick. If the percent of trial purchase is high, and the percentage of repeat purchases is low, then the diagnosis is that the corporate USB stick in its current form is unsatisfactory. Finally, if the percentage of a trial purchase is low and the percentage of repeat purchase is low, then the diagnostic conclusion is that both marketing and corporate flash stick in its present form are unsatisfactory.
Show potential clients that you move forward by offering a corporate flash drive
To really attract people to your business you should offer them something that is relatively new on the market and can be very useful to everyday life. Giving a corporate USB stick can really bring in customers and have them listening to your business details. If you decide to give away a corporate flash stick, people will be more than willing to listen to the details about your company. Your corporate flash drive will show that you are unlike every other company and instead of giving out the usual promo products; you are taking a more technological direction. This shows potential clients that you are not scared of moving forward and that improving your business is very important to you. Handing out a corporate USB stick will definitely please most people however there is one downside and that is the cost which is a little higher but worth it.
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