Tote Bags	Polo Shirts	Conference Bags	Tee Shirts
Caps	Plastic Pens	Lanyards	Key Rings
USBs & Chargers	Metal Pens	Mugs, Cups	Stubbie Holders
Sunscreen, Lipbalm	Stress Balls & Toys	Drink Bottles	Compendiums
BBQ, Picnic, Blankets	Personal Umbrellas	Mouse Mats	Post-It Notes

Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

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What are the promotional product distribution channels that need to be considered?

What are different distribution channels that can be considered for distributing promotional items?

There are many different distribution channels that should be considered for distributing promotional items. These distribution channels include the internet, marketing events, malls, other public venues, and pre-established relationships with clients and with potential clients.

What are the best criteria for determining a distribution strategy for corporate items?

A strong distribution strategy for corporate items should ultimately be derived from your main sources of revenue. If most of your sales come from the internet, the bulk of your distribution should include internet gifts, as well as potential mail-outs to internet customers. Alternatively, if your store operates primarily within a certain part of a shopping mall, it makes sense to have multiple vendors stationed at different parts of the mall with a similar target bases to distribute your corporate items. Then, the potential consumer will already be in the general vicinity when considering your store.

Can the Internet always be a beneficial way to distribute marketing items?

While the internet is the most effective way to mass advertise at a reasonable rate, there are undeniable constraints when attempting to distribute marketing items. Over saturation, for example, is a huge problem internet advertisers currently face. With the proliferation of general advertisements over the internet as well as the addition of spam blockers and filters, internet advertisements and promotions often get completely lost in the shuffle. Marketing items distributed over the internet face this constraint, and as such internet as a distribution channel for marketing items should be considered very carefully.

Is it better to stock up on promo items first or purchase promo items for distribution based on customer targeting strategy?

It is a good rule of thumb to always be prepared for distributing promo items to ensure minimum promotional product wastage and maximum exposure. To do this, analyse the sales trends of both your products (historical analysis) and of the market in general (market competitive analysis). Use this to set guidelines on when and where to distribute your promo items. This can help you determine a few key criteria for distribution:

     a) What are the primary distribution channels (internet, mall, mail),

     b) Where are the primary distribution channels (if internet, what sites/type of sites; if malls, where in the mall/near what stores),

     c) What quantities are distributed and

     d) How often do these quantities need to be refreshed.

How should company assets (selling locations, warehouses etc.) be factored into distribution strategy of items with your name on it?