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PROMOTIONAL PRODUCTS THAT ADD VALUE

Tote Bags
Polo Shirts
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Tee Shirts
Caps
Plastic Pens
Lanyards
Key Rings
USBs & Chargers
Metal Pens
Mugs, Cups

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Drink Bottles
Compendiums
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Personal Umbrellas
Mouse Mats

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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value



Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee. What makes us different is we say yes, always, no matter what you need... and we deliver on time or it’s free. Our staff are friendly and professional and even smile!....






 

 
PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

Why are promotional items a good alternative to media spots?

 

What are the biggest benefits of promotional items over media spots?

Promotional items hold some significant advantages over traditional media spots due to their continued utility, their relative cheapness, and the ability to take advantage of a competitive market for distribution purposes. For the price it would take to invest in a thirty second radio ad, you can purchase thousands of relatively inexpensive promotional products and build a thoughtful distribution strategy. This will truly maximise your marketing effectiveness.

 

Are promotional products better for reaching niche target audiences than media spots?

Media spots are usually sent out to a heterogeneous mix of individuals. They all have different tastes and consumer purchasing values. While it may be good for some businesses appeal to everybody, it is not effective in maximising the ability to capture the attention of your relevant customers. You may catch a few of your target members, but for the most part, you’re fishing for shrimp with a tuna net. You’re going to miss out on the bulk of your customers. Niche oriented strategies using promotional products can seek out your target demographic , “sell” your company, and then continually provide with your company's message.

How do the costs compare between media spots and promo items?

Generally, media spots are exponentially more expensive than promo items. On a per customer basis, that number skyrockets even more. The expectation with a media spot is that the most people can hear it. This is true, but this is also not the best or most effective way to market your company.

 

Can promotional items help my company obtain more exposure than traditional media spots?

If a thoughtful distribution strategy is used, your company can actually obtain more exposure than traditional media spots. While traditional media spots often have a wide net audience, most individuals will not digest these commercials, and the actual effectiveness of the “exposure” is minimal. On the other hand, promotional items allow continued, useful exposure to your brand name over a long period of time. Even if the distribution is not as immediate as it is with media spots, the actual provision and retention of a promotional product increases the overall exposure of your brand.

 

What are some unique distribution marketing strategies that promo items have over regular media spots?

Unless your company is dominating the competition for a particular product or service, you and your company should continually think about how to reach new customers. That means everyone can use the portability and long term potential of promo items to find new customers and provide them with the promo gifts they can continually cherish and use. This “relationship” between the recipient of the product and the actual promotional product is something traditional media spots can not use. Promotional products have the advantage of being actual tangible goods that provide a continuous marketing effort. The marketing value of these products will last well beyond the marketing value of any single commercial.

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Add Value supplies promotional products, custom branded products, products for business promotion and a wide range of cheap promotional product Australia wide.
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