PROMOTIONAL PRODUCTS THAT ADD VALUE

Tote Bags	Polo Shirts	Conference Bags	Tee Shirts
Caps	Plastic Pens	Lanyards	Key Rings
USBs & Chargers	Metal Pens	Mugs, Cups	Stubbie Holders
Sunscreen, Lipbalm	Stress Balls & Toys	Drink Bottles	Compendiums
BBQ, Picnic, Blankets	Personal Umbrellas	Mouse Mats	Post-It Notes

Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee. What makes us different is we say yes, always, no matter what you need... and we deliver on time or it’s free. Our staff are friendly and professional and even smile!....

PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

What is the best distribution channel for promo coupons?

What are the different distribution channels for promo coupons?

The primary distribution channel for promo coupons is, of course, the internet. Mass coupon promotion sites like Groupon are innovating the existing coupon distribution market place. However, don’t limit yourself only to internet advertising for promo coupons. You should definitely look into local newspapers and niche oriented magazines that align closely with the nature of your company.

What are the major advantages of internet distribution of promo coupons?

Internet distribution of promo coupons is an easy way to quickly and conveniently spread your company’s name and products or services to as broad an audience as possible. Groupon has successfully brought in customers to various businesses due to the widespread visibility of the site and its expansive distribution network. If you’re confident in the quality of your product and you believe customers need to try your product “for the first time” to become hooked, then internet distribution of promo coupons is undeniably your best bet.

What are the major disadvantages of internet distribution of promo coupons?

The pure saturation of the internet means that each included advertisement is clouded by the inclusion of so many other advertisements. This over saturation and mass marketing of promo coupon distribution means your promo coupon may get lost in the shuffle. Additionally, you may not be targeting the specific target audience you should be, and your exposure may be wasted unless your intention is to completely appeal to a new audience. Finally, many of these sites charge significant fees for purchasing these ads, and often they want a piece of the revenue derived from the immediate sales that ensue. This sort of harsh fee can destabilise a fiscally unstable business.

Is in person distribution of promo coupons a viable strategy for your business?

Sometimes, promo coupons can be distributed via in person. Direct distribution via pamphlets, coupon books or fliers means customers directly receive your coupons. This is often a viable strategy for local businesses. Quick, expedient delivery of your coupons via door – to – door or nearby mail distribution means individuals within the nearby vicinity can easily use these coupons. This strategy is less effective over longer distances.

How can a relationship-based distribution strategy work for promo coupons?

A relationship based distribution strategy for promo coupons can work because you already have a “middle man” to help with the continued distribution of your coupons. By building relationships with large companies or companies that continue the distribution of promo coupons via the internet, in person, or in newspapers/magazines, you can ensure that your staff does not have to distribute all of the coupons. The presumption is the other company will help. When you or your company has a relationship with a magazine, newspaper, or internet website, you can often negotiate regular advertising rates in return for long term commitments of service. By building this relationship, you can often receive significant discounts in the overall distribution of promo coupons.